Unsticking Stuck Mental Models: Adventures in Systems Change
Verywell's tool can help you talk to a vaccine skeptic
Play your way to impact with a new media engagement strategy game | MEDIA IMPACT FUNDERS
How to Build a Strategic Narrative
Schultz writes: “Starbucks’ coffee is exceptional, yes, but emotional connection is our true value proposition. Starbucks is not a coffee company that serves people. It is a people company that serves coffee.”
People love learning but hate training | Robert Pratten | LinkedIn
"Real-world personalized training is the key to engagement Our key to learner engagement has been the use of real-life stories told in real-life places. This strengthens relevance and motivation and demonstrates actual on-the-job benefits. Secondly we use interactive, branching narratives that show learners the consequences of their decisions – intrinsically motivating them through autonomy and providing multiple learning pathways. Third and finally our participatory experiences focus on doing rather than just knowing – making the learner an active player in their own personalized learning journey."