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Eight Steps to Building a Fan Base
[http://yetanotherstrugglingwriter.blogspot.com/2010/04/eight-steps-to-building-fan-base.html] - - public:weinreich
Word of Mouth Basic Training -- Word of Mouth Marketing Association
[http://www.womma.org/wombat/agenda.htm] - - public:weinreich
presentations from the WOMMA Basic Training conference