Midstream value creation in social marketing: Journal of Marketing Management: Vol 32, No 11-12
Trash talking behaviour change | Contagious Truth
The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion | Rob Gould | LinkedIn
How to Write a Creative Brief | The Health COMpass
DoSomething.org Staff Blog – This Domestic Violence Super Bowl Ad Is Powerful. It’s Also a Failure.
Campaign Tools & Tips | World Economic Forum - Campaign Tools & Tips
'Just say no' campaigns could have opposite effect - Telegraph
Making Change Happen: The Marketing Approach
World Social Marketing Conference 08 Keynote Session Presentations
Franchising Health Care as a Business Model for Social Marketing
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Social Marketing Benchmark Criteria (pdf)
Points to help you make sure your social marketing program is taking appropriate issues into account
Positioning social marketing as a planning process for health education
article from American Journal of Health Studies
Five Good Ideas about... Social Marketing
from The Maytree Foundation
COOPERATION, COMPETITION AND SOCIAL MARKETING
article by Charles B. Weinberg and Robin J.B. Ritchie
Marketing's Potential for Traffic Safety: Under or Over Stated?
article by Barry J. Elliott with social marketing implications
www.digitalwkshop.com - A Site for Social Marketing
out of the box thinking from Bob Belinoff
Health Canada's excellent website