A Practical Guide for Rallying Stakeholders Through Advocacy | The Philanthropist
Upstream: How to Solve Problems Before They Happen by Dan Heath « Dr. Doug Green
summary of key points of book
The '3.5% rule': How a small minority can change the world - BBC Future
Looking at hundreds of campaigns over the last century, Chenoweth found that nonviolent campaigns are twice as likely to achieve their goals as violent campaigns. And although the exact dynamics will depend on many factors, she has shown it takes around 3.5% of the population actively participating in the protests to ensure serious political change. Overall, nonviolent campaigns were twice as likely to succeed as violent campaigns: they led to political change 53% of the time compared to 26% for the violent protests.
Keeping People Engaged in Your Cause With Help From Behavioral Science
Embracing complex social problems | Emerald Insight
Framework: Context Analysis of Technologies in Social Change Projects
Context analysis helps you to understand the elements of an environment and a group of potential users so that you can design a better technology project. It should involve key stakeholders, including implementing partners, donors, local and national authorities, and community members. We suggest five key lines of inquiry that context analyses should consider: People: Levels of education and literacy, information habits and needs, access to disposable income for equipment, electrical power to charge devices, and airtime and data to run them, and network access; Community: How membership of specific groups may affect access to technology and communications habits. For example, a nomadic clan may have attributable characteristics shared by its members, and variations in levels of access and freedom within the clan differentiated by gender and age. Market environment: An understanding of the key players, legal and regulatory issues, the mobile market, including both cost and distribution of agent networks, and the infrastructure, including commercial mobile infrastructure such as the availability of short-codes and APIs are all critical to making good design decisions. Political environment: understanding governance and control of, and access to, communications infrastructure by government and other actors Implementing organization: Many interventions have failed because staff were not able to maintain technology, because power or access to internet were not strong enough, because staff capacity was low or went away, or because the intervention was not supported by a broader culture of innovation and adaptive learning.
Unsticking Stuck Mental Models: Adventures in Systems Change
Six Ways to Boost Public Support for Prevention-Based Policy
Addressing massive challenges like climate change and poverty requires that we take a long-term view and have a preventative mindset. Since these perspectives challenge the deeply ingrained ways we have evolved to think and behave, we need to pay attention to why prevention is hard to think about and navigate the cognitive road blocks that stand in the way of progress. By presenting issues and information in ways that unlock support for preventative approaches, we can galvanize the ideas and actions social and environmental change requires.
Post-it notes spread protest message on Hong Kong’s Lennon Walls — Quartz
A Guide to Hope-Based Communications | OpenGlobalRights
Also see author's org: https://www.hope-based.com/ 5 shifts: 1) Fear to hope 2) Against to for 3) Problem to solution 4) Threat to opportunity 5) Victims to heroes
The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion | Rob Gould | LinkedIn
D-Lab: Disseminating Innovations for the Common Good | Edgerton Center | MIT OpenCourseWare
Campaign Tools & Tips | World Economic Forum - Campaign Tools & Tips
What's A Good Objective? - The Online Community Guide
Trendwatching.com's Consumer Trend Canvas (trend understanding worksheet) (pdf)
The Engagement Pyramid: Six Levels of Connecting People and Social Change | Idealware
A Response to “The Anatomy of a Movement” « Ask Spike
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
Large-scale tragedies 'don't connect with people emotionally'
The Ben Franklin School of Persuasion
How to make a movement. Lessons learned from dancing guy. | Derek Sivers
The power of positive deviants - The Boston Globe
Discovering the Activation Point
A downloadable publication for people in social change organizations that focuses on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points. (via Guy Kawasaki)