Search
Results
Using Thinking Styles to Look Beyond the “Average User” with Indi Young
[https://www.userinterviews.com/blog/thinking-styles-research-indi-young] - - public:weinreich
But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions. Indi talked about… Why researchers should look for patterns, not anecdotes, to understand real user needs. What are thinking styles and how to uncover and use them. Why your “average” user often doesn’t exist in the real world, and how we can do better.
How to Segment Your Engagement Strategy Based on Customer Type | MackCollier.com
[http://www.mackcollier.com/how-to-segment-your-engagement-strategy-based-on-customer-type/] - - public:weinreich
How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic
[http://www.theatlantic.com/business/archive/2016/06/how-subarus-came-to-be-seen-as-cars-for-lesbians/488042/] - - public:weinreich
Clay Christensen’s Milkshake Marketing — HBS Working Knowledge
Marketers, It’s Time To Rethink Target Market Segmentation
[http://www.theharteofmarketing.com/2010/10/market-segmentation-with-social-media.html] - - public:weinreich