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Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice - M Bilal Akbar, Liz Foote, Alison Lawson, 2023
[https://journals.sagepub.com/doi/10.1177/15245004231187134] - - public:weinreich
While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.
Franchising Health Care as a Business Model for Social Marketing
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2007/01/franchising_hea.html] - - public:weinreich
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Social Marketing Benchmark Criteria (pdf)
[http://www.nsms.org.uk/images/CoreFiles/BenchmarkCriteriaTOOLApril2006.pdf] - - public:weinreich
Points to help you make sure your social marketing program is taking appropriate issues into account
Positioning social marketing as a planning process for health education
[http://www.findarticles.com/p/articles/mi_m0CTG/is_2-3_18/ai_108194963] - - public:weinreich
article from American Journal of Health Studies