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[https://journals.sagepub.com/doi/10.1177/15245004231187134] - - public:weinreich
design, evaluation, management, social_marketing, strategy - 5 | id:1484374 -

While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.

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