3 Simple Habits to Improve Your Critical Thinking
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
Collective Wisdom · Co-Creating Media within Communities, across Disciplines and with Algorithms
Why co-create and why now? Collective Wisdom is a first-of-its-kind field study of the media industry, that maps works that live outside the limits of singular authorship. While the concept of co-creation is entering the zeitgeist, it is an ancient and under-reported dynamic. Media co-creation has particular relevance in the face of today’s myriad of challenges, such as the climate crisis and threats to democracy. But it is not without risks and complications. In this study we look at how people co-create within communities; across disciplines; and increasingly, with living systems and artificial intelligence (AI). We also synthesize the risks, as well as the practical lessons from the field on how to co-create with an ethos grounded in principles of equity and justice. This qualitative study reframes how culture is produced, and is a first step in articulating contemporary co-creative practices and ethics. In doing so, it connects unusual dots.
Liberating Structures - 33 methods to generate ideas in a group
group facilitation methods for icebreakers, brainstorming, prioritizing, etc.
Solving Brand Challenges With The Paradox Process | Branding Strategy Insider
The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain points or contradictions that need solving, and it works by using contrary perspectives to arrive at new conclusions.
These Diagrams Reveal How To Negotiate With People Around The World - Communication Charts Around The World - Business Insider
The Single Best Team Building Exercise | Science of People
Start - Stop - Continue
Purpose is Good. Shared Purpose is Better
But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.
What Makes Interventions Last? Behavioral Science & Policy Association
"This is the question that Todd Rogers and I explore in our paper, “Persistence: How Treatment Effects Persist After Interventions Stop”, published in Policy Insights from the Behavioral and Brain Sciences. We propose a framework for understanding how and when interventions may lead to persistent behavior change. Specifically, we identify four “pathways”, or features of interventions, that may explain why some interventions are successful at generating persistent behavior changes. These pathways include (1) habit formation, (2) changing what or how people think, (3) changing future costs, and (4) external reinforcement"
Why Strategy Execution Unravels—and What to Do About It - HBR
Don’t get SMART, get CLEVER
The Weave: Participatory Process Design Guide
Participatory Process Design Guide for Strategic Sustainable Development
The Nonprofit Social Media Decision Guide | Idealware
Transmedia Project "Bible" Template (.docx)
Phil Kotler explains Marketing 3.0 in one slide - Holy Kaw!
How To Be A Social Media Advocate In Conservative Corporate Cultures
Presentation by Ike Pigott
Franchising Health Care as a Business Model for Social Marketing
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.
Social Marketing Benchmark Criteria (pdf)
Points to help you make sure your social marketing program is taking appropriate issues into account
Nonprofit Communications » Carnival of Nonprofit Consultants, #2
Positioning social marketing as a planning process for health education
article from American Journal of Health Studies