Small Doable Actions: A Feasible Approach to Behavior Change
The problem with problem recognition: incentives, influence and intellectual shortcuts - Erlha
Communicating Complexity in the Humanitarian Sector
We realized we were using insider language to describe innovation (as exemplified by internal blog post titles like “Using GIS Technology to Map Shelter Allocation in Azraq Refugee Camp”), rather than communicating what innovation looks like and the benefits it would bring to UNHCR staff (for example, “How UNHCR Used Creativity to Improve Journalistic Accuracy and Collaboration, One Step at a Time”). So, we hit the reset button and asked ourselves these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?
The Humanitarian Innovation Guide
The Humanitarian Innovation Guide is a growing online resource to help individuals and organisations find their starting point and navigate the humanitarian innovation journey.
Post-it notes spread protest message on Hong Kong’s Lennon Walls — Quartz
These Diagrams Reveal How To Negotiate With People Around The World - Communication Charts Around The World - Business Insider
World Social Marketing Conference 08 Keynote Session Presentations
Franchising Health Care as a Business Model for Social Marketing
Craig Lefebvre beat me to posting on this, and did a better job of it than I would have.