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[https://bootcamp.uxdesign.cc/com-b-experience-mapping-a-design-thinking-love-story-f09e3403495] - - public:weinreich
behavior_change, design, how_to, research, strategy - 5 | id:802634 -

In their maturity, the fields of experience strategy and behavior change design are moving past the casual flirtations of two complementary knowledge domains into a full fledged partnership: when we marry the design of behavioral interventions and the design of experiences, there’s a special power in combining the myriad frameworks from both domains. This becomes especially effective when the goal is not just to identify pain points in an existing experience journey or illustrate an ideal future one — but to make actionable recommendations that will help clients make the leap from actual to ideal.

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