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[https://twitter.com/grightford/status/1456513927391612955] - - public:weinreich
how_to, strategy, creativity, advertising - 4 | id:958521 -

If you write briefs as part of your job, read & bookmark this. So much that’s NB & useful, from truly interrogating the objective, to making sure the different sections line up, to writing your proposition as a headline, to the brief being a dynamic doc open to improvement.

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