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4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It) | GreenBook
[https://www.greenbook.org/mr/behavioral-insights-academy/4-ways-to-kill-your-brand-and-how-neuroscience-can-avoid-it/] - - public:weinreich
These four powers—attention, emotion, cognition, and memory—can make or break your brand. But how can you harness them effectively? T