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Using Thinking Styles to Look Beyond the “Average User” with Indi Young
But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions. Indi talked about… Why researchers should look for patterns, not anecdotes, to understand real user needs. What are thinking styles and how to uncover and use them. Why your “average” user often doesn’t exist in the real world, and how we can do better.
Using the 5Cs framework to review your marketing strategy
My Cheat Sheet Gallery - Marketing and copywriting cheat sheets - The Creative Marketer
4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It) | GreenBook
These four powers—attention, emotion, cognition, and memory—can make or break your brand. But how can you harness them effectively? T
Marketers need to put creativity back in its place
“One of the greatest gifts strategists can give themselves is the humility to appreciate that tactical ideas are neither their strength nor their responsibility. Setting up goals and scoring them are two very different things. To do one well you usually need to ignore the other. ...Strategy is not lesser than creativity, because it pre-empts and prepares it for victory. A brand must travel through the confusing forests of targeting, positioning and objectives before it can set up camp on the fertile field of creativity.“
Planning for marketing planning: 14 steps to an effective presentation
Three axioms and three questions that summarise all of brand strategy
Want to Know a Secret? Your Customers Do. | CXL
How to Segment Your Engagement Strategy Based on Customer Type | MackCollier.com
Taking the pulse of health markets: Challenges and strategies | Devex
PSI identified several breakdowns in the health marketplace. These included government policies that created financial incentives leading providers to push sterilization over other forms of family planning, policies that created disincentives for private companies to develop the domestic market, and a lack of training among health care providers on all of the available birth control methods.
How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic
Great Marketing Is About Understanding People, Not Tools | MackCollier.com
Purpose is Good. Shared Purpose is Better
But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.
Campaign Tools & Tips | World Economic Forum - Campaign Tools & Tips
How to Use Behavioral Triggers to Spur Social Media Actions | Social Media Examiner
Clay Christensen’s Milkshake Marketing — HBS Working Knowledge
The Power of Surprise as a Marketing Tool
Fans aren’t just for Rockstars: A Framework for helping companies connect with their advocates and vice-versa | MackCollier.com - Social Media Training and Consulting
Social Media is not a Strategy « Connection Agent
Marketers, It’s Time To Rethink Target Market Segmentation
Marketing Strategy Planning Template
Marketing and How Social Software Aligns
Phil Kotler explains Marketing 3.0 in one slide - Holy Kaw!
Internet Marketing SEO Surrey Hampshire London Ecommerce, Lead Generation, Online Copywriting, Search Marketing - Organic/Natural (SEO), Strategy & Planning
Internet Marketing SEO Surrey Hampshire London Ecommerce, Lead Generation, Online Copywriting, Search Marketing - Organic/Natural (SEO), Strategy & Planning
Internet Marketing SEO Surrey Hampshire London Ecommerce, Lead Generation, Online Copywriting, Search Marketing - Organic/Natural (SEO), Strategy & Planning
Internet Marketing SEO Surrey Hampshire London Ecommerce, Lead Generation, Online Copywriting, Search Marketing - Organic/Natural (SEO), Strategy & Planning
Voodoo: Ecommerce Solutions and Online Marketing - Voodoo Ltd - Managed eCommerce and CRM Solutions in the UK Ecommerce Solutions and Online Marketing
Voodoo: Ecommerce Solutions and Online Marketing Voodoo are an e-commerce agency; we provide ecommerce solutions, ebusiness management and consultancy, training, services and online marketing services to a wide range of clients within Surrey, London an
Nonprofit Communications » Carnival of Nonprofit Consultants, #2
Logic+Emotion: Updated Manifesto
Great advice for how to approach both marketing and life.