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[https://www.userinterviews.com/blog/thinking-styles-research-indi-young] - - public:weinreich
design, marketing, research, strategy, target_audience - 5 | id:1489288 -

But she did explain how researching and designing for the majority or “average user” actually end up ignoring, othering, and harming the people our designs are meant to serve. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions. Indi talked about… Why researchers should look for patterns, not anecdotes, to understand real user needs. What are thinking styles and how to uncover and use them. Why your “average” user often doesn’t exist in the real world, and how we can do better.

[https://www.marketingweek.com/ritson-marketers-creativity/] - - public:weinreich
creativity, inspiration, marketing, strategy - 4 | id:1461459 -

“One of the greatest gifts strategists can give themselves is the humility to appreciate that tactical ideas are neither their strength nor their responsibility. Setting up goals and scoring them are two very different things. To do one well you usually need to ignore the other. ...Strategy is not lesser than creativity, because it pre-empts and prepares it for victory. A brand must travel through the confusing forests of targeting, positioning and objectives before it can set up camp on the fertile field of creativity.“

[https://www.devex.com/news/taking-the-pulse-of-health-markets-challenges-and-strategies-88729?utm_content=buffer50c04&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer] - - public:weinreich
marketing, policy, strategy - 3 | id:76401 -

PSI identified several breakdowns in the health marketplace. These included government policies that created financial incentives leading providers to push sterilization over other forms of family planning, policies that created disincentives for private companies to develop the domestic market, and a lack of training among health care providers on all of the available birth control methods.

[https://hbr.org/2013/03/purpose-is-good-shared-purpose] - - public:weinreich
management, marketing, strategy - 3 | id:76543 -

But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.

[http://www.ecademy.com/account.php?userid=cb4] - - public:12345671
(SEO), -, amp, Copywriting, Ecommerce, Generation, Hampshire, Internet, Lead, London, Marketing, Online, Organic_Natural, Planning, Search, SEO, Strategy, Surrey - 18 | id:177855 -

Internet Marketing SEO Surrey Hampshire London Ecommerce, Lead Generation, Online Copywriting, Search Marketing - Organic/Natural (SEO), Strategy & Planning

[http://econsultancy.com/directories/members/chris-byrne-2] - - public:12345671
(SEO), -, amp, Copywriting, Ecommerce, Generation, Hampshire, Internet, Lead, London, Marketing, Online, Organic_Natural, Planning, Search, SEO, Strategy, Surrey - 18 | id:177856 -

Internet Marketing SEO Surrey Hampshire London Ecommerce, Lead Generation, Online Copywriting, Search Marketing - Organic/Natural (SEO), Strategy & Planning

[http://www.voodoo.co.uk] - - public:12345671
adwords, business, click, company, e, e-Commerce, engine, google, internet, london, marketing, optimisation, optimization, overture, pay, per, ppc, search, sem, seo, services, software, solutions, strategy, Surrey, training, uk, ysm - 28 | id:177980 -

Voodoo: Ecommerce Solutions and Online Marketing Voodoo are an e-commerce agency; we provide ecommerce solutions, ebusiness management and consultancy, training, services and online marketing services to a wide range of clients within Surrey, London an

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