Should Some Californians Lose Their 'License to Drink'? | RAND
Redefining the problem can help to redefine the solution.
How Subarus Came to Be Seen as Cars for Lesbians - The Atlantic
Great Marketing Is About Understanding People, Not Tools | MackCollier.com
Purpose is Good. Shared Purpose is Better
But in a social age, this kind of purpose isn’t enough. The problem comes down to a simple preposition. Most leaders think of purpose as a purpose for. But what is needed is a purpose with. Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.
How to Build a Strategic Narrative
Schultz writes: “Starbucks’ coffee is exceptional, yes, but emotional connection is our true value proposition. Starbucks is not a coffee company that serves people. It is a people company that serves coffee.”
What Makes Interventions Last? Behavioral Science & Policy Association
"This is the question that Todd Rogers and I explore in our paper, “Persistence: How Treatment Effects Persist After Interventions Stop”, published in Policy Insights from the Behavioral and Brain Sciences. We propose a framework for understanding how and when interventions may lead to persistent behavior change. Specifically, we identify four “pathways”, or features of interventions, that may explain why some interventions are successful at generating persistent behavior changes. These pathways include (1) habit formation, (2) changing what or how people think, (3) changing future costs, and (4) external reinforcement"
People love learning but hate training | Robert Pratten | LinkedIn
"Real-world personalized training is the key to engagement Our key to learner engagement has been the use of real-life stories told in real-life places. This strengthens relevance and motivation and demonstrates actual on-the-job benefits. Secondly we use interactive, branching narratives that show learners the consequences of their decisions – intrinsically motivating them through autonomy and providing multiple learning pathways. Third and finally our participatory experiences focus on doing rather than just knowing – making the learner an active player in their own personalized learning journey."
The New Design Fundamentals (pdf)
How the Mad Men lost the plot - FT.com
What if you were to invent a way of getting light buyers to recall your brand just as they are about to choose? Ideally, it would reach millions of people who aren’t particularly thinking about your product. You’d want them to see the same thing at around the same time, so that they can talk to each other about what they’ve seen, reinforcing each other’s memories of it. You would need to sneak up on them, since they have near-zero interest in hearing from you, indeed don’t want to. You’d need a form of content requiring negligible mental effort to process: one which comes in bite-sized chunks, but which is still capable of moving and delighting. It turns out there is an app for that: the TV ad.
HMRC asks tax avoiders to promise to be good - FT.com
All models are wrong: reflections on becoming a systems scientist
6 Social Media Templates to Save You Hours of Work
The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion | Rob Gould | LinkedIn
The Dark Side of the Force: How to Prepare for the Heightened Scrutiny of Social Media
The 8 Steps to Manage a Social Media Crisis | Convince and Convert: Social Media Strategy and Content Marketing Strategy
What Is Strategy, Again? - HBR
What is Strategy? — Medium - Jim Babb
D-Lab: Disseminating Innovations for the Common Good | Edgerton Center | MIT OpenCourseWare
How to Write a Creative Brief | The Health COMpass
How to Do Audience Segmentation | The Health COMpass
Worried about a Crash? Backtests Using Shiller PE to Time The Market (1926 to 2014) | Greenbackd
Creating Entry Points Using The Social Technographics Ladder | Social Media Strategy for Nonprofits and Businesses
The Field Guide to Human-Centered Design
Why Strategy Execution Unravels—and What to Do About It - HBR
Don’t get SMART, get CLEVER
The Weave: Participatory Process Design Guide
Participatory Process Design Guide for Strategic Sustainable Development