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[https://www.nngroup.com/articles/optimizing-omnichannel-ux/?utm_source=Alertbox&utm_campaign=c6fef588d7-Omnichannel_Context_Stakehold_Thumbnail_2017_02_27&utm_medium=email&utm_term=0_7f29a2b335-c6fef588d7-24361717] - - public:weinreich
design, media, storytelling - 3 | id:76217 -

Summary: Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences.

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