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[https://narrativeinitiative.org/blog/explanation-how-narrative] - - public:weinreich
health_communication, how_to, social_change, storytelling - 4 | id:271989 -

Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.

[https://medium.com/bending-the-arc/the-science-of-belief-move-beyond-us-and-them-to-we-877a5d714a9c] - - public:weinreich
health_communication, social_change, storytelling - 3 | id:271901 -

News media often frame refugees as a burden or threat to a community, where humanitarian stories often frame refugees as helpless people in a far-off land in need of help. Both narratives — while sympathetic — consistently situate refugees as outsiders. Our job as communicators is to shift the narrative from “us” and “them” to “we.”

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