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Qualitative Research for Social Marketing: One Organization’s Journey to Improved Consumer Insight
[https://nsuworks.nova.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=2465&context=tqr] - - public:weinreich
In this paper, we describe how PSI's qualitative research program developed from 2003 to 2013, and how using an interpretive approach and more appropriate data collection methods improved our consumer insight and marketing planning process.
Concept Testing: The Most Important Step for Social Marketing Research - On Social Marketing and Social Change
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2015/07/concept-testing-the-most-important-step-for-social-marketing-research.html] - - public:weinreich