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The Battle between Commercial Marketing and Social Marketing – Philip Kotler, Giuseppe Fattori | Social marketing
[https://marketingsociale.net/the-battle-between-commercial-marketing-and-social-marketing-philip-kotler-giuseppe-fattori/] - - public:weinreich
To veg or not to veg? The impact of framing on vegetarian food choice - ScienceDirect
[https://www.sciencedirect.com/science/article/pii/S0272494419308011] - - public:weinreich
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
Why Commercial Marketers Make Bad Behavior Change Marketers | frank
[http://frank.jou.ufl.edu/2015/11/why-commercial-marketers-make-bad-behavior-change-marketers/] - - public:weinreich
The Role of Marketing in Change Programs - Marketing for Change
[http://www.marketingforchange.com.au/the-role-of-marketing-in-change-programs/#.VOnVqZGlk5Q.twitter] - - public:weinreich
Campaign Tools & Tips | World Economic Forum - Campaign Tools & Tips
A Short Film On Top Designers Discussing The Role Of The Creative Brief - DesignTAXI.com
[http://designtaxi.com/news/369724/A-Short-Film-On-Top-Designers-Discussing-The-Role-Of-The-Creative-Brief/] - - public:weinreich