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Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice - M Bilal Akbar, Liz Foote, Alison Lawson, 2023
[https://journals.sagepub.com/doi/10.1177/15245004231187134] - - public:weinreich
While failure in social marketing practice represents an emerging research agenda, the discipline has not yet considered this concept systematically or cohesively. This lack of a clear conceptualization of failure in social marketing to aid practice thus presents a significant research gap.
CBE: A Framework to Guide the Application of Marketing to Behavior Change - Sharyn Rundle-Thiele, Timo Dietrich, Julia Carins, 2021
Declare and Dispose Campaign - YouTube
[https://www.youtube.com/watch?v=UDx59OEJ4W0] - - public:weinreich
video case study - Phill Sherring
Social and Behavior Change Buzz Words | LinkedIn
[https://www.linkedin.com/pulse/social-behavior-change-buzz-words-kelley-dennings-pmp/] - - public:weinreich
Trash talking behaviour change | Contagious Truth
[https://contagioustruth.wordpress.com/2016/08/27/trash-talking-behaviour-change/] - - public:weinreich
An Introduction to Behavioural Economics for Health - Marketing for Change
[http://www.marketingforchange.com.au/an-introduction-behavioural-economics-health/] - - public:weinreich
Jocelyn Wyatt, We Went to West Africa and Learned Our Key Assumptions Were Wrong, 12/3/12 - YouTube
A Short Film On Top Designers Discussing The Role Of The Creative Brief - DesignTAXI.com
[http://designtaxi.com/news/369724/A-Short-Film-On-Top-Designers-Discussing-The-Role-Of-The-Creative-Brief/] - - public:weinreich
EAST: Four Simple Ways to Apply Behavioural Insights
[http://www.behaviouralinsights.co.uk/sites/default/files/BIT%20Publication%20EAST_FA_WEB.pdf] - - public:weinreich
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
Seven Common Misunderstandings About Social Marketing and Behavioural Economics
[http://behaviourworkshops.blogspot.co.uk/2014/02/seven-common-misunderstandings-about.html] - - public:weinreich