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5 ways to change the narrative from fear to hope | Bond
[https://www.bond.org.uk/news/2019/04/5-ways-to-change-the-narrative-from-fear-to-hope?utm_medium=email&utm_campaign=Network%20News%2030%20May%202019&utm_content=Network%20News%2030%20May%202019+Version+A+CID_a398ba9b0c4922a505f6812f12900b58&utm_source=Cam] - - public:weinreich
A Guide to Hope-Based Communications | OpenGlobalRights
[https://www.openglobalrights.org/hope-guide/] - - public:weinreich
Also see author's org: https://www.hope-based.com/ 5 shifts: 1) Fear to hope 2) Against to for 3) Problem to solution 4) Threat to opportunity 5) Victims to heroes
So Unique, They Deserve A Breed Of Their Own |
Branding for Social Change
In Kansas, Climate Skeptics Embrace Green Energy - Series - NYTimes.com
[http://www.nytimes.com/2010/10/19/science/earth/19fossil.html?_r=3&emc=eta1&pagewanted=all] - - public:weinreich
Branding for social change
[http://www.thetimes.co.za/News/Article.aspx?id=1018015] - - public:weinreich
companies doing social marketing