Search
Results
Social and Behavior Change Buzz Words | LinkedIn
[https://www.linkedin.com/pulse/social-behavior-change-buzz-words-kelley-dennings-pmp/] - - public:weinreich
Two converging paths: behavioural sciences and social marketing for better policies | Emerald Insight
[https://www.emerald.com/insight/content/doi/10.1108/JSOCM-04-2017-0027/full/html] - - public:weinreich
This commentary argues that social marketing and the application of behavioural sciences to policy constitute two converging paths towards better policies. It highlights points of convergence and divergence between both disciplines and the potential benefits of further embedding social marketing principles and methods within the recent trend of applying behavioural sciences to policy.
A national policy process on social marketing | Journal of Social Marketing | Vol 9, No 1
Social marketing: the state of play and brokering the way forward: Journal of Marketing Management: Vol 32, No 11-12
Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn
[https://www.linkedin.com/today/post/article/20140819142011-50216498-up-stream-mid-stream-and-down-stream-social-marketing-defining-the-term?trk=object-title] - - public:weinreich
Social Marketing and the Policy Maker Audience
[http://socialmarketing.blogs.com/r_craiig_lefebvres_social/2006/01/social_marketin_1.html] - - public:weinreich
social marketing to policy makers from On Social Marketing and Social Change: R. Craig Lefebvres' Blog