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Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro
Ernesto Izquierdo on Twitter: “Options for community platforms out there“ / Twitter
Navigating Wikipedia: A Basic Guide for PR Professionals | Five Blocks
Ethnography on the Internet - what´s next? - Antropología 2.0 Blog
#QuitLying
good example of an advocacy microsite/social media toolkit
Bond - Internet Trends 2019 - Mary Meeker
How Much Do Influencers Charge? [2019 Research]
The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
Flabby to Fit: Make Your Content Audit Work | Meghan Codd Walker | LinkedIn
How To Build An Online Community: The Ultimate List Of Resources (2013) - The Online Community Guide
Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors
[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground
21 Must-do Activities to Boost your Web TV Show or Movie Audience
The Complete Guide to Choosing a Content Calendar
Power or Promise: Do Online Health Campaigns Impact Offline Behavior? | American Institutes for Research
7 Examples of Successful Reddit Marketing
Brands Are Wasting Money on Facebook and Twitter, Forrester Says - CMO Today - WSJ
Content Marketing for Social Good
The Guide to Embracing Your Inner Digital Health Maven | Digital Health Maven
How to Use Google Analytics: Getting Started | Social Media Examiner
Digital Storytelling for Social Impact : The Rockefeller Foundation
How To Steal Your Competitor's Social Media Followers
The Smart Revolution - the Internet of Things - CK
The 26 Elements of Digital Storytelling (from WikiCauses #Wikichat) | Wikibrands
The Science of Timing
Planning and Evaluating Digital Media Campaigns for the Public Sector
Streams, Walls, and Feeds 109 User Experience Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS (pdf)
Generations 2010 | Pew Research Center's Internet & American Life Project
Chat Roulette: HIV Guerrilla Marketing | Digital Buzz Blog
Digg Vs StumbleUpon: The Inside Scoop
Designing for Social Traction (slide deck) - Bokardo
geared toward helping social sites get sign-ups and users, but applicable to behavior change
How Do I Get Popular on YouTube Without Talent? | Will Video for Food
from Kevins Nalts
Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause
Great list of examples from Have Fun • Do Good
Prerequisites For Setting Up A Business-Driven Web 2.0 Effort
Questions to ask before jumping into using social media in your own program
THE 59 SMARTEST ORGS ONLINE on Squidoo
These organizations are winners because of their web 2.0 smarts and a willingness to engage their constituents far beyond asking them to dig into their pockets.
Web 2.0 in Nonprofits
A wiki on Web 2.0 best practices for nonprofits created by Michelle Martin from the Bamboo Project Blog
Best Internet Marketing for a Cause 2006
Britt Bravo's list of great examples of using the internet to promote a cause
Pienso...: Viral video contest to fight world hunger
The United Nations World Food Program is sponsoring a contest for the best video uploaded to an online video service on the topic of ending hunger.