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Ethnography on the Internet - what´s next? - AntropologĂa 2.0 Blog
Streams, Walls, and Feeds 109 User Experience Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS (pdf)
Designing for Social Traction (slide deck) - Bokardo
[http://bokardo.com/archives/designing-for-social-traction-slide-deck/] - - public:weinreich
geared toward helping social sites get sign-ups and users, but applicable to behavior change