How the CDC built its opioid awareness campaign - Think with Google
Man Therapy™: Outreach and Impact on Men’s Mental Health Program 18 Months After Launch
Examples of well-designed websites, both commercial and nonprofit
Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause
Great list of examples from Have Fun • Do Good
Best Internet Marketing for a Cause 2006
Britt Bravo's list of great examples of using the internet to promote a cause
Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.
Spread the Know
Graffiti-based campaign to increase HIV status awareness - seems to be part of CBS/Viacom's kNOw HIV/AIDS campaign