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e.politics: online advocacy tools & tactics ยป Case Study: How Facebook Ads Defeated a Florida Ballot Initiative
[http://www.epolitics.com/2011/06/22/case-study-how-facebook-ads-defeated-a-florida-ballot-initiative/] - - public:weinreich
What Political Campaigns Can Teach Nonprofits - The Agitator
[http://www.theagitator.net/index.php?/archives/516-What-Political-Campaigns-Can-Teach-Nonprofits.html] - - public:weinreich
There are many parallels between nonprofit and political marketing. Watch how the people with the money use their marketing dollars to get people engaged in the campaigns and voting for the candidates.