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Study: Only 4% of digital ads are viewed for more than 2 seconds | Marketing Dive
The Technium: 1,000 True Fans
User-Feedback Requests: 5 Guidelines
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro
Customer research. Here are 7 places to find exactly what your customers want
7 customer research sources: 1/ Media Kits 2/ Google Scholar 3/ Amazon Reviews 4/ The New Forums 5/ Comment Sections 6/ Customer Data 7/ Interviews
Creating accessible content: Digital accessibility guide for Marketers | Texthelp
11 ways to make content more accessible and inclusive | Texthelp
56 Email Copywriting Tips For 2022
Designing A Better Language Selector — Smashing Magazine
Has The “7 Touches Rule“ Gone The Way Of The Dodo? - RefuseOrdinary | Sales & Productivity Coaching
1) This 7-touch concept is woefully outdated; and 2) Due to internet technology, the number of potential touches in today’s market has grown considerably since this 7-touch theory was formulated.
Don’t Alienate Your User: A Primer for Internationalisation & Localisation
Active syndromic surveillance of COVID-19 in Israel | Scientific Reports
Syndromic surveillance systems monitor disease indicators to detect emergence of diseases and track their progression. Here, we report on a rapidly deployed active syndromic surveillance system for tracking COVID‑19 in Israel. The system was a novel combination of active and passive components: Ads were shown to people searching for COVID‑19 symptoms on the Google search engine. Those who clicked on the ads were referred to a chat bot which helped them decide whether they needed urgent medical care. Through its conversion optimization mechanism, the ad system was guided to focus on those people who required such care. Over 6 months, the ads were shown approximately 214,000 times and clicked on 12,000 times, and 722 people were informed they needed urgent care. Click rates on ads and the fraction of people deemed to require urgent care were correlated with the hospitalization rate ( R2=0.54 and R2=0.50 , respectively) with a lead time of 9 days. Males and younger people were more likely to use the system, and younger people were more likely to be determined to require urgent care (slope: −0.009 , P=0.01 ). Thus, the system can assist in predicting case numbers and hospital load at a significant lead time and, simultaneously, help people determine if they need medical care.
15 Killer Welcome Email Examples to Win New Subscribers
Ernesto Izquierdo on Twitter: “Options for community platforms out there“ / Twitter
Jeremy Moser on Twitter: “I've written and tested 100s of CTAs for landing pages. Here are 10 call to action tips to increase your conversions:“ / Twitter
49 Online Fundraising Ideas to Help You Raise More - Qgiv Blog
How to Conduct A Content Audit - UX Mastery
Designing better links for websites and emails — a guideline
Why are “click here” and “by this link” poor choices? And is it acceptable to use “read more”? In this article, I’ll explain popular wording and formatting mistakes and will show more accessible and informative alternatives.
The endless search for “here“ in the unhelpful “click here“ button
10 Things to Nix in Your Next Email Newsletter
73 Easy Ways To Write A Headline That Will Reach Your Readers
Navigating Wikipedia: A Basic Guide for PR Professionals | Five Blocks
Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It) | by Jared M. Spool | Noteworthy - The Journal Blog
Phygital: 4 Examples of a Mind-Blowing Marketing Revolution
(1) Jeremy Moser on Twitter: “I've written marketing copy for 6+ years. Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.“ / Twitter
How to Write Eye-Catching Headlines That Boost Engagement
Fundraising Email Subject Lines That Will Make Your Donor's Open
The Best Landing Page Design Inspiration and Examples (2021)
Amazon Accidentally Sent Out Their Email Template | by Aaron Schnoor | Better Marketing
Email Subject Lines: How to Convert with the C.U.R.V.E. Method | Trendline Interactive
25 Email Marketing Best Practices That Drive ROI (2021) - GetResponse
39 Inspiring Examples of Contact Us Pages
How to Be More Persuasive Over Email
UI Components & UX Patterns Examples | Nice!
A design inspirational library featuring finest ui/ux patterns, layouts and design examples. Learn by the best and build better products.
Ethnography on the Internet - what´s next? - Antropología 2.0 Blog
How Digital Design Drives User Behavior
A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.
Crafting Headlines for Change: The Art and Science of Petition Titles · Change.org
#QuitLying
good example of an advocacy microsite/social media toolkit
How to Be More Persuasive Over Email
How to Choose a Domain Name
Inspiration UI - Find design inspiration from real live projects
Inspiration UI — here you can find what UI design works well in a showcase inspiration gallery. All designs are organized by patterns such as 404 pages, hovers or testimonials.
SaaS Pages
A collection of the best landing pages with a focus on copywriting and design.
How to Get More People to Open Your Nonprofit Email - Bloomerang
8 Power Tips for Exemplary Push Notifications | Braze
5 Types of Engagement Emails to Nudge Users Towards Aha Moments - Customer.io
When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.
9 Push Notification Marketing Strategies To Boost Your Subscribers
Ultimate Digital PR Toolkit
Your Complete Guide to Google for Nonprofits
The behavioural science of online harm and manipulation, and what to do about it | The Behavioural Insights Team
Yet the characteristics of online environments – the deliberate design and the ability to generate enormous quantities of data about how we behave, who we interact with and the choices we make, coupled with the potential for mass experimentation – can also leave consumers open to harm and manipulation. Many of the failures and distortions in online markets are behavioural in nature, from the deep information asymmetries that arise as a result of consumers being inattentive to online privacy notices to the erosion of civility on online platforms. This paper considers how governments, regulators and at least some businesses might seek to harness our deepening understanding of human behaviour to address these failures, and to shape and guide the evolution of digital markets and online environments that really do work for individuals and communities.