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User-Feedback Requests: 5 Guidelines
Don’t Alienate Your User: A Primer for Internationalisation & Localisation
15 Killer Welcome Email Examples to Win New Subscribers
Designing better links for websites and emails — a guideline
Why are “click here” and “by this link” poor choices? And is it acceptable to use “read more”? In this article, I’ll explain popular wording and formatting mistakes and will show more accessible and informative alternatives.
The endless search for “here“ in the unhelpful “click here“ button
Phygital: 4 Examples of a Mind-Blowing Marketing Revolution
8 Power Tips for Exemplary Push Notifications | Braze
5 Types of Engagement Emails to Nudge Users Towards Aha Moments - Customer.io
When the growth team took a step back, they realized it wasn’t enough to trigger just any notification. They needed to “show the right things to users at the right time — creating ‘aha moments’” where the user experienced the product’s core value. Rather than indiscriminately bombard the user with notifications, they concluded that they needed to be “really thoughtful about which messages to send which users” and focus “more of [their] resources on engaging users that were likely to churn.” Taking a page from Facebook, here are 5 kinds of engagement messages that work to activate, retain, and grow customers. Highly personal and targeted, these emails show off your product’s core value, ferry your users to their “aha moments”, and get people engaging with your product and brand again and again.
9 Push Notification Marketing Strategies To Boost Your Subscribers
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Generate human centric microcopy for all purposes.