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Has The “7 Touches Rule“ Gone The Way Of The Dodo? - RefuseOrdinary | Sales & Productivity Coaching
[https://www.refuseordinary.com/7-touches-gone-way-dodo/] - - public:weinreich
1) This 7-touch concept is woefully outdated; and 2) Due to internet technology, the number of potential touches in today’s market has grown considerably since this 7-touch theory was formulated.
Phygital: 4 Examples of a Mind-Blowing Marketing Revolution
(1) Jeremy Moser on Twitter: “I've written marketing copy for 6+ years. Here are 10 copywriting formulas to increase conversions and clicks on your ads, emails, headlines, and landing pages.“ / Twitter
Email Subject Lines: How to Convert with the C.U.R.V.E. Method | Trendline Interactive
[https://trendlineinteractive.com/resources/article/email-subject-lines-boost-conversion/] - - public:weinreich
5 Types of Engagement Emails to Nudge Users Towards Aha Moments | Customer.io
[Workbook] A Step-by-Step Guide to Get Your Content Marketing Program Off the Ground
[http://contentmarketinginstitute.com/2015/03/workbook-content-marketing-program/#.VP9WC4Pio0w.twitter] - - public:weinreich
How to Design an Email People Will Actually Read on Their Phones | Design Shack
[http://designshack.net/articles/layouts/how-to-design-an-email-people-will-actually-read-on-their-phones/] - - public:weinreich
2011 CMI Content Marketing Playbook
[http://www.slideshare.net/cmi42/2011-cmi-content-marketing-playbook?from=ss_embed] - - public:weinreich
Dove Calming Night - Nighttime Classics Featuring Felicity Huffman ::..
[https://www.dovenight.com/Main.asp?sBanner=none&sPage=none] - - public:weinreich
This is a fun concept - Felicity Huffman is transported into 3 classic sitcoms: the Brady Bunch, the Munsters and Leave it to Beaver. Also, the very specific positioning of the product and cobranding with the National Sleep Foundation is interesting.