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Can Brotherhood be Sold Like Soap...Online? (pdf)
[http://wlv.openrepository.com/wlv/bitstream/2436/42093/2/Cugelman%20et%20al%20(2007).pdf] - - public:weinreich
Streams, Walls, and Feeds 109 User Experience Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS (pdf)
Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)
[http://www.outreach.usf.edu/conted/conferences/smph/2006PDFs/Lefebvre.pdf] - - public:weinreich
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.
A Room With a Viewpoint: How to Create an Online Press Center (pdf)
[http://fenton.com/pages/5_resources/pdf/FentonOnlinePressRoomGuide.pdf] - - public:weinreich
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.