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[https://uxdesign.cc/designing-better-links-for-websites-and-emails-a-guideline-5b8638ce675a] - - public:weinreich
design, health_communication, how_to, mobile, online_marketing, technology - 6 | id:964506 -

Why are “click here” and “by this link” poor choices? And is it acceptable to use “read more”? In this article, I’ll explain popular wording and formatting mistakes and will show more accessible and informative alternatives.

[https://hbr.org/2020/02/how-digital-design-drives-user-behavior] - - public:weinreich
behavior_change, design, graphic_design, online_marketing, technology - 5 | id:279086 -

A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. In many cases, even minor fixes can have a major impact, offering a return on investment that’s several times larger than the conventional use of financial incentives or marketing and education campaigns.

[https://medium.com/swlh/the-nine-states-of-design-5bfe9b3d6d85#.3bywfk7ra] - - public:weinreich
design, online_marketing - 2 | id:76644 -

“the unhappy path” — The places where users may, intentionally or not, stray from your idealized flow. As we learn to craft systems rather than pages, we must invest effort into shaping these often missed states of design and create with a component lifecycle that can support everyone."

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