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How to Write Eye-Catching Headlines That Boost Engagement
We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)
The Complete Guide to Choosing a Content Calendar
The Science of Timing
Extra-organizational Activists & Nonprofits Using the Social Web for Their Cause
[http://havefundogood.blogspot.com/2007/02/extra-organizational-activists.html] - - public:weinreich
Great list of examples from Have Fun • Do Good
Prerequisites For Setting Up A Business-Driven Web 2.0 Effort
[http://www.socialcustomer.com/2007/02/prereqs_for_set.html] - - public:weinreich
Questions to ask before jumping into using social media in your own program
Social Media: Blogs, COGs, Wikis and Social Marketing (pdf)
[http://www.outreach.usf.edu/conted/conferences/smph/2006PDFs/Lefebvre.pdf] - - public:weinreich
A presentation by Craig Lefebvre at the Social Marketing in Public Health conference that serves as a great introduction to using social media in a social marketing program.