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The effectiveness of public health advertisements to promote health: a randomized-controlled trial on 794,000 participants | npj Digital Medicine
[https://www.nature.com/articles/s41746-018-0031-7%C2%A0] - - public:weinreich
Our results show that 48% of people who were exposed to the ads made future searches for weight loss information, compared with 32% of those in the control group—a 50% increase. The advertisements varied in efficacy. However, the effectiveness of the advertisements may be greatly improved by targeting individuals based on their lifestyle preferences and/or sociodemographic characteristics, which together explain 49% of the variation in response to the ads. These results demonstrate that online advertisements hold promise as a mechanism for changing population health behaviors.
7 Examples of Successful Reddit Marketing
[http://maximizesocialbusiness.com/7-examples-successful-reddit-marketing-10364/] - - public:weinreich
Brands Are Wasting Money on Facebook and Twitter, Forrester Says - CMO Today - WSJ
[http://blogs.wsj.com/cmo/2014/11/17/brands-are-wasting-money-on-facebook-and-twitter-forrester-says/] - - public:weinreich