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[https://www.dw.com/en/social-media-analytics-a-practical-guidebook-for-journalists-and-other-media-professionals/a-49615889] - - public:weinreich
evaluation, how_to, media, research, social_media - 5 | id:264330 -

This guidebook helps media professionals of small media houses develop a better understanding of how to use data for improving their social media performance. Also includes worksheets and templates.

[http://www.lse.ac.uk/iga/assets/documents/arena/archives/Italy-migration-report.pdf] - - public:weinreich
health_communication, media, social_media - 3 | id:264251 -

In 2018, LSE Arena, Ca’ Foscari University of Venice and the Italian newspaper Corriere della Sera analysed the engagement of Corriere readers with content touching on the controversial and polarising topic of migration in Italy. The purpose was to address one of the most difficult problems in journalism today, which can be summed up in four related questions: • Which types of journalism intensify polarisation, and which reduce it? • How can one best communicate facts? • How can we foster constructive engagement? • Are there ways to avoid playing into the media strategies of “anti-establishment” politicians who make purposefully controversial statements in order to dominate the national debate, and then attack media who criticise them as “enemies of the people” or purveyors of “fake news”?

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