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The 16 Things Reporters Find Newsworthy | Mr. Media Training
Media Advocacy 101 | Berkeley Media Studies Group
How the News Media May Hurt – Not Help – Health Literacy Efforts « Engaging The Patient
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A Room With a Viewpoint: How to Create an Online Press Center (pdf)
Making your Web site reporter-friendly is a relatively simple affair. This guide from Fenton Communications offers best practices for effective online press rooms.
Over Here: 10 Tips on Getting US Media Coverage on Global Issues (pdf)
Getting U.S. media coverage of international issues has its challenges, but it's not impossible. This guide offers these 10 tips to help you cross the divide between events over there to the news over here. From Fenton Communications.
Reporters and The Mob
Should you ever freeze out a reporter? From Philips Media Relations.
Media Tips for Nonprofits: A Guide to Placing Op-eds and Letters to the Editor
Includes detailed guidelines for the editorial requirements of the top 100 U.S. newspapers
Media Tips for Nonprofits: Working with Families, Working with Media
Putting a human face on your issue for the media - from the Communications Consortium
A guide for nonprofits from the W.K. Kellogg Foundation
Media Advocacy Manual (pdf)