Outdoor advertising doesn't work - Jessica M.H. Smith
[http://www.copywritingcomedian.com/2016/07/14/outdoor-advertising-doesnt-work/] - - public:weinreich
POSTERSCOPE: Selling empty spaces. | STUFF FROM THE LOFT.
[https://davedye.com/2013/12/09/selling-posters/] - - public:weinreich
Why Bad Ads Happen to Good Causes: and How to Ensure They Won't Happen to Yours (pdf)
[http://www.rwjf.org/files/publications/other/BadAds.pdf] - - public:weinreich
A guide for creating more effective public interest print advertising featuring new data from an unprecedented 10-year study by RoperASW