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My Cheat Sheet Gallery - Marketing and copywriting cheat sheets - The Creative Marketer
Email Subject Lines: How to Convert with the C.U.R.V.E. Method | Trendline Interactive
10 Emotion-Based Headlines that Work - Copyblogger
To Be Persuasive, Make Just Three Claims | Psychology Today
To veg or not to veg? The impact of framing on vegetarian food choice - ScienceDirect
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
Want to Know a Secret? Your Customers Do. | CXL
FACTS CREATE EMOTION | Dave Trott's Blog
done properly, facts provoke emotion better than emotion provokes emotion. Because facts are believable, whereas a display of emotion feels like manipulation. And the first emotion we want to provoke is believability.
3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
90+ Examples Of 'Made To Stick' Principles in Marketing
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
Best Words, Images for Advisors to Hook Clients: Frank Luntz
380 High Emotion Words Guaranteed to Make You more Persuasive - The Persuasion Revolution
Communication Skills: Don't be so Cerebral | Duarte
Randy Olson's four organs of communication