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[https://www.sciencedirect.com/science/article/pii/S0272494419308011] - - public:weinreich
behavior_change, health_communication, marketing, nutrition, social_marketing - 5 | id:281079 -

We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.

[http://davetrott.co.uk/2019/10/facts-create-emotion/] - - public:weinreich
health_communication, marketing - 2 | id:271280 -

done properly, facts provoke emotion better than emotion provokes emotion. Because facts are believable, whereas a display of emotion feels like manipulation. And the first emotion we want to provoke is believability.

[https://thebehavioursagency.com/richard-shotton-behavioural-science-marketing/] - - public:weinreich
social_norms, design, marketing, behavior_change, health_communication - 5 | id:255764 -

Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it

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