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[https://www.forbes.com/sites/forbescoachescouncil/2022/06/27/whats-the-moral-of-your-story-the-power-of-the-lesson-to-move-your-audience/?sh=33795903720d] - - public:weinreich
health_communication, how_to, storytelling, strategy - 4 | id:1257954 -

If you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise:

[https://findthethread.postach.io/post/let-me-tell-you-a-story] - - public:weinreich
how_to, storytelling, strategy - 3 | id:797497 -

One of the most effective approaches I have learned is called SCIPAB, a technique developed by Steve Mandel and now spread by the company he founded, Mandel Communications. I was lucky enough to be trained in SCIPAB by Mandel Communications as part of a more general “presentation skills“ training. I don’t want to steal their thunder (or their business!), but I do want to share some of the insights that I carry with me and use regularly. SCIPAB is an acronym, which stands for the phases of a story: Situation Complication Implication Proposal1 Action Benefit

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