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[https://www.themeasureofthings.com/default.php] - - public:weinreich
health_communication, humor, storytelling - 3 | id:1371067 -

Wondering how big, small, tall, long, fast, heavy, or old something is? The Measure of Things is a tool to help you understand physical quantites in terms of things you (or your audience, or your readers) are already familiar with. Need a metaphor to emphasize a written measurement? Try including a comparison to the size of a whale, or the height of the Empire State Building, or the area of a tennis court. Need to understand how big a metric or English unit really is? Try comparing it to real, tangible objects.

[https://link.springer.com/article/10.3758/s13423-020-01853-1] - - public:weinreich
health_communication, storytelling - 2 | id:1287038 -

We acquire a lot of information about the world through texts, which can be categorized at the broadest level into two primary genres: narratives and exposition. Stories and essays differ across a variety of dimensions, including structure and content, with numerous theories hypothesizing that stories are easier to understand and recall than essays. However, empirical work in this area has yielded mixed results. To synthesize research in this area, we conducted a meta-analysis of experiments in which memory and/or comprehension of narrative and expository texts was investigated. Based on over 75 unique samples and data from more than 33,000 participants, we found that stories were more easily understood and better recalled than essays. Moreover, this result was robust, not influenced by the inclusion of a single effect-size or single study, and not moderated by various study characteristics. This finding has implications for any domain in which acquiring and retaining information is important.

[https://www.forbes.com/sites/forbescoachescouncil/2022/06/27/whats-the-moral-of-your-story-the-power-of-the-lesson-to-move-your-audience/?sh=33795903720d] - - public:weinreich
health_communication, how_to, storytelling, strategy - 4 | id:1257954 -

If you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise:

[https://core.ac.uk/download/pdf/111757772.pdf] - - public:weinreich
health_communication, management, storytelling - 3 | id:1064143 -

We argue that other peoples’ failures provide a neglected source of managerial learning that is associated with enhanced learning transfer. Due to their negative valence, stories about other peoples’ failures as compared to stories about other peoples’ successes should elicit a more pronounced motivational response, such that people elaborate the content of failure stories more actively. As a consequence, the knowledge gained from failure stories will more likely be applied on a transfer task. We expect this motivational response to failure stories and its benefits for learning to be most pronounced for people who view failures as valuable learning opportunities. We report an experimental study, in which participants were exposed to a managerial training with stories about either managerial successes or managerial failures that delivered the same learning content. Results showed that stories about managerial failures led to more elaboration and learning transfer, in particular for participants who see the learning potential of failures. We discuss how failure stories can be used to stimulate managerial learning in educational and organizational settings.

[https://www.marketingjournal.org/competing-on-stories-marketing-and-cultural-narratives-christian-sarkar-and-philip-kotler/] - - public:weinreich
health_communication, storytelling, strategy - 3 | id:1031182 -

Taking your offering to market requires a clear message that resonates with the audience. Your message is meaningful or meaningless: either your message aligns with the dominant cultural narrative and is accepted relatively easy, or your message must alter the cultural narrative before it gains widespread acceptance. Progressive ideas shift the dominant narrative, often at great cost to the messenger. Martin Luther King, like Moses, did not live to enter into the Promised Land. What makes a message convincing? What is a narrative? What makes it dominant? How does a message gain cultural acceptance? How does one shift or disrupt a cultural narrative? We will attempt to answer these questions by drawing on a number of diverse ideas and integrating them into a practical model.

[https://www.ygetit.org/tested-comic?fbclid=IwAR2FufrNANh04ViYqPhKXwxRPZy0AP5xwOZhHPt2BqwG6hldBfCuGW1iQ0A] - - public:weinreich
entertainment_education, health_communication, HIV_AIDS, mental_health, sample_campaigns, storytelling, substance_abuse - 7 | id:1010736 -

Tested is an award-winning comic book that features diverse characters affected by a broad range of health conditions and related social issues. With a touch of heart and humor, 'Tested' depicts a diverse cast of characters affected by stigma, HIV, STIs, substance use, LGBTQ+ issues, and much more.

[https://www.thegoodmancenter.com/wp-content/uploads/2020/01/freerange_2020_01.pdf] - - public:weinreich
behavior_change, health_communication, storytelling - 3 | id:277022 -

And as to the central question of using both fear and hope: “I think we're in a moment where fear is a stronger motivator than hope,“ Parfrey began. “I'm looking at the evidence. I'm looking at Greta Thunberg. There is a tinge of the apocalypse in her framing.“ But Parfrey was quick to add that fear, by itself, isn't the only button to press. “The data is clear on this,“ he said. “The more dire the messages sound, the more individuals will tuneout. And I say this with full-knowledge that the climate picture is dire. You have to be honest, you have to present the sobering information, yet we still have the choice before us to dramatically improve the situation or make it worse. The choice is still ours.“

[https://ssir.org/articles/entry/communicating_complexity_in_the_humanitarian_sector?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com] - - public:weinreich
health_communication, international, storytelling, strategy - 4 | id:272001 -

We realized we were using insider language to describe innovation (as exemplified by internal blog post titles like “Using GIS Technology to Map Shelter Allocation in Azraq Refugee Camp”), rather than communicating what innovation looks like and the benefits it would bring to UNHCR staff (for example, “How UNHCR Used Creativity to Improve Journalistic Accuracy and Collaboration, One Step at a Time”). So, we hit the reset button and asked ourselves these four questions before crafting our internal communications strategy: What do we want to change? What do we want to be true that isn’t true right now? Whose behavior change is necessary to making that happen? Who has to do something (or stop doing something) they’re not doing now for us to achieve that goal? (This is about targeting a narrowly defined audience whose action or behavioral change is fundamental to your goal.) What would that individual or group believe if they took that action? In other words, what does that narrowly defined audience care about most, and how can we include that in our messages? How will we get that message in front of them? Where are their eyes?

[https://narrativeinitiative.org/blog/explanation-how-narrative] - - public:weinreich
health_communication, how_to, social_change, storytelling - 4 | id:271989 -

Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.

[https://medium.com/bending-the-arc/the-science-of-belief-move-beyond-us-and-them-to-we-877a5d714a9c] - - public:weinreich
health_communication, social_change, storytelling - 3 | id:271901 -

News media often frame refugees as a burden or threat to a community, where humanitarian stories often frame refugees as helpless people in a far-off land in need of help. Both narratives — while sympathetic — consistently situate refugees as outsiders. Our job as communicators is to shift the narrative from “us” and “them” to “we.”

[https://www.ssoar.info/ssoar/bitstream/handle/document/46065/ssoar-rcr-2016-graaf_et_al-Characteristics_of_narrative_interventions_and.pdf?sequence=1] - - public:weinreich
behavior_change, entertainment_education, health_communication, storytelling - 4 | id:244104 -

To provide an overview of the different characteristics of narratives in health effects research and of the persuasive effects that were found, we review 153 experimental studies on health-related narrative persuasion with a focus on the narrative stimuli. The results show that: a) with regard to the content, showing the healthy behavior in a narrative (as opposed to the unhealthy behavior with negative consequences) may be associated with effects on intention. Narratives that contain high emotional content are more often shown to have effects. b) With regard to the form, for print narratives, a first-person perspective is a promising characteristic in light of effectiveness. c) With regard to the context, an overtly persuasive presentation format does not seem to inhibit narrative persuasion. And d) other characteristics, like character similarity or the presentation medium of the narrative, do not seem to be promising characteristics for producing health effects. In addition, fruitful areas for further research can be found in the familiarity of the setting and the way a health message is embedded in the narrative. Because of the diversity of narrative characteristics and effects that were found, continued research effort is warranted on which characteristics lead to effects. The present review provides an overview of the evidence for persuasive narrative characteristics so far.

[https://pdfs.semanticscholar.org/0754/713b05da5f05d699ac856a17c1ab3348290c.pdf] - - public:weinreich
behavior_change, health_communication, storytelling, theory - 4 | id:244102 -

Narrative is the basic mode of human interaction and a fundamental way of acquiring knowledge. In the rapidly growing field of health communication, narrative approaches are emerging as a promising set of tools for motivating and supporting health-behavior change. This article defines narrative communication and describes the rationale for using it in health-promotion programs, reviews theoretical explanations of narrative effects and research comparing narrative and nonnarrative approaches to persuasion, and makes recommendations for future research needs in narrative health communication.

[https://www.johnhaydon.com/increase-fundraising-results-donor-hero/] - - public:weinreich
behavior_change, health_communication, nonprofit, storytelling - 4 | id:244078 -

When you tell donors they can “feed hungry children”, “stop human trafficking” or “give twice the hope”, you make them the hero. This engages a “storytelling switch” that triggers a rush of cortisol and oxytocin throughout their body: Cortisol focuses your attention on a problem that needs solving (feeding hungry children). Oxytocin magnifies your feelings of empathy, caring, and love. Can brain chemistry really increase fundraising results? Short answer: Yes. Every. Single. Time. Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry. – Paul Zak In fact, the release of these two chemicals are actually predictors of giving behavior. Stories increase fundraising results! Researchers in one study concluded is that story structure (hook, problem, payoff) kicks off the chemistry associated with giving.

[http://jdc.journals.unisel.edu.my/ojs/index.php/jdc/issue/view/7] - - public:weinreich
behavior_change, conference, entertainment_education, health_communication, storytelling - 5 | id:229957 -

In April 2018, almost 1,200 people gathered in Indonesia for the Summit on Behaviour and Social Change Communication. Practitioners, researchers, donors, and leaders from more than 400 organisations travelled to Nusa Dua from the Asia Pacific region, Africa, Europe, Latin America, and North America. This issue features ten papers prepared by SUMMIT participants based on their presentations. They cover a range of challenges from using story-telling to help fishermen in Belize deal with threats to their occupations, and influencing adolescent girls and boys in India to address gender discrimination and stereotyping – to the use of social media to change norms regarding babies’ health in Malawi.

[https://www.bond.org.uk/resources/narrative-project-user-guide] - - public:weinreich
health_communication, international, storytelling - 3 | id:76557 -

Earlier this year, a group of organisations who work together on global equity issues asked a question: can the public conversation about global development be changed to foster a more positive understanding of the issues? To find a new approach, these organisations created The Narrative Project: a research and communications effort focused on changing the development narrative in the United Kingdom, United States, France and Germany. The user guide is designed to be an informative tool for communicators and advocates who want to apply The Narrative Project approach to their own messages and content.

[http://www.narrativemedicine.org/index.html] - - public:weinreich
health_communication, storytelling - 2 | id:76601 -

"THE LEADER IN NARRATIVE BEST PRACTICES AND TEAM-BASED HEALTHCARE PROGRAMS Narrative Medicine fortifies clinical practice with the narrative competence to recognize, absorb, metabolize, interpret, and be moved by the stories of illness. Through narrative training, the Program in Narrative Medicine helps physicians, nurses, social workers, mental health professionals, chaplains, social workers, academics, and all those interested in the intersection between narrative and medicine improve the effectiveness of care by developing these skills with patients and colleagues. Our research and outreach missions are conceptualizing, evaluating, and spear-heading these ideas and practices nationally and internationally."

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