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[https://www.newyorker.com/magazine/2017/02/27/why-facts-dont-change-our-minds] - - public:weinreich
behavior_change, health_communication, social_change, social_norms - 4 | id:1484437 -

Mercier and Sperber prefer the term “myside bias.” Humans, they point out, aren’t randomly credulous. Presented with someone else’s argument, we’re quite adept at spotting the weaknesses. Almost invariably, the positions we’re blind about are our own.

[https://www.npr.org/2022/01/22/1074721420/5-tips-for-talking-with-vaccine-doubters?utm_campaign=storyshare&utm_source=facebook.com&utm_medium=social&fbclid=IwAR2IV_V49b2ZCkt9OTxhtAGwE_HoAZDs79eRF0U1q7VqS6-l0kxRG7F3YDU] - - public:weinreich
health_communication, sample_campaigns, social_norms, word_of_mouth - 4 | id:1021903 -

So Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents. Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.

[https://ssir.org/articles/entry/lessons_for_social_change_communications_strategy_from_the_us_marriage_equality_and_antismoking_campaigns] - - public:weinreich
health_communication, tobacco, social_norms, how_to, social_change - 5 | id:272045 -

Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.

[https://thebehavioursagency.com/richard-shotton-behavioural-science-marketing/] - - public:weinreich
behavior_change, design, health_communication, marketing, social_norms - 5 | id:255764 -

Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it

[https://journal-bpa.org/index.php/jbpa/article/view/55] - - public:weinreich
campaign_effects, evaluation, health_communication, social_norms - 4 | id:253695 -

The results suggest that there was no significant difference in compliance rates between treatment and control schools six months post-treatment. To our knowledge, it is the first randomized controlled trial evaluating the use of descriptive social norms in increasing immunization compliance rates in a school-based setting. In addition, it serves as an example of embedding a behaviorally-informed experiment in a government program utilizing high-quality administrative data.

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