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Influencing the influencers_ A field experimental approach to promoting effective mental health communication on TikTok.docx.pdf - Google Drive
Why Facts Don’t Change Our Minds | The New Yorker
Mercier and Sperber prefer the term “myside bias.” Humans, they point out, aren’t randomly credulous. Presented with someone else’s argument, we’re quite adept at spotting the weaknesses. Almost invariably, the positions we’re blind about are our own.
Norm-Nudging: Harnessing Social Expectations for Behavior Change by Cristina Bicchieri, Eugen Dimant :: SSRN
Tips for talking to a vaccine-hesitant parent : NPR
So Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents. Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.
Getting Practical: Integrating Social Norms into SBC | Breakthrough ACTION and RESEARCH
Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.
When More Is Not Better: Three Common Mistakes in Health Messaging Interventions | Journal of Health Politics, Policy and Law | Duke University Press
3 ways behavioural science can boost marketing | The Behaviours Agency
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
Increasing immunization compliance among schools and day care centers: Evidence from a randomized controlled trial | Journal of Behavioral Public Administration
The results suggest that there was no significant difference in compliance rates between treatment and control schools six months post-treatment. To our knowledge, it is the first randomized controlled trial evaluating the use of descriptive social norms in increasing immunization compliance rates in a school-based setting. In addition, it serves as an example of embedding a behaviorally-informed experiment in a government program utilizing high-quality administrative data.
Social Norms for Social Good: 3 Insights to Apply - ideas42
Change behaviors by changing perception of normal | Stanford News
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.