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Strategic Communications for Social Change Handbook & Workbook – Well Made Strategy
Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
[https://ssir.org/articles/entry/lessons_for_social_change_communications_strategy_from_the_us_marriage_equality_and_antismoking_campaigns] - - public:weinreich
Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.
Explanation and the “How“ of a Narrative - Narrative Initiative
[https://narrativeinitiative.org/blog/explanation-how-narrative] - - public:weinreich
Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.