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Tips for talking to a vaccine-hesitant parent : NPR
So Limaye and Johns Hopkins have created a free two-hour course on the online platform Coursera that's open to anyone. It's called COVID Vaccine Ambassador Training: How to Talk to Parents. Their goal is to prepare everyone, from principals to PTA presidents, to counter misinformation with empathy and, ultimately, to move more people to seek out the lifesaving vaccine.
Tested | YGetIt?
Tested is an award-winning comic book that features diverse characters affected by a broad range of health conditions and related social issues. With a touch of heart and humor, 'Tested' depicts a diverse cast of characters affected by stigma, HIV, STIs, substance use, LGBTQ+ issues, and much more.
It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy | HTML
את הפסח הזה כולנו עושים בבית! - YouTube
Behavioural and social sciences to enhance the efficacy of health promotion interventions: redesigning the role of professionals and people
applying behavioral science to health promotion
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Arthritis Society 'turns away' would-be donors in new campaign -
focus on single person
Counselors engage new parents before vaccine hesitancy hardens - STAT
The counselors are themselves a kind of prophylaxis. Their job is to ask about parents’ worries long before anyone’s trying to vaccinate their kids at 2 months of age, to answer whatever questions come up — in other words, to inoculate against the misconceptions that might infect them online.
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
From solar panels to changing your diet — 11 ways you can combat climate change - MarketWatch
Good, very concrete communications with examples of exactly how much of a difference an individual can make to prevent people from feeling overwhelmed and like they can't make a difference on the issue
Hospital Makes Spotify Playlist At Perfect Speed For Performing CPR And It's Full Of Bangers - Comic Sands
How to Use Communications to Drive Social Change | Speaking of Change
6 case studies from Packard Foundations grantees
90+ Examples Of 'Made To Stick' Principles in Marketing
Children aged five eating own weight in sugar each year as parents urged to check products with free app - Telegraph
Thinking of... ( • )( • ) - Osocio
Dose-Response Effects of the Text4baby Mobile Health Program: Randomized Controlled Trial
Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen | Adweek
Nutri Bullet Infomercial
Great example of sales/marketing methods to learn from
Emojis only in this 'don’t text and die' movie - Osocio
JMU-Dose-Response Effects of the Text4baby Mobile Health Program: Randomized Controlled Trial | Evans | JMIR mHealth and uHealth
text4baby - Study Shows mHealth Service for Moms is Beneficial
AdNews: Dumb and Dumber (Ways to Die)
Dumb Ways to Die | Creative Summary/Case Study
Emotion-Based Messages: WIC - Touching Hearts, Touching Minds
From Twitter to Megaphones: Seven Lessons Learned about Public Health Crisis Communication « Lisa Neal Gualtieri
8 Great Public Health Campaigns Using Social Media - General News
10 Tips for Marketers From the CDC's Swine Flu Response - Advertising Age - Digital
Archived seminars from GWU social marketing lecture series
PanFlu Storybook: PanFlu Storybook Home Page
Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic
NARROWCAST CAMPAIGN GUIDE FOR COMMUNITY PROGRAMS: Creating health messages for targeted media campaigns (pdf)
UCLA Health and Media Research Group