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[https://www.forbes.com/sites/forbescoachescouncil/2022/06/27/whats-the-moral-of-your-story-the-power-of-the-lesson-to-move-your-audience/?sh=33795903720d] - - public:weinreich
health_communication, how_to, storytelling, strategy - 4 | id:1257954 -

If you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise:

[https://www.bakadesuyo.com/2019/12/change-someones-mind/] - - public:weinreich
strategy, how_to, health_communication, behavior_change - 4 | id:436881 -

Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.

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