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What's The Moral Of Your Story? The Power Of The Lesson To Move Your Audience
[https://www.forbes.com/sites/forbescoachescouncil/2022/06/27/whats-the-moral-of-your-story-the-power-of-the-lesson-to-move-your-audience/?sh=33795903720d] - - public:weinreich
If you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise:
This Is How To Change Someone’s Mind: 6 Secrets From Research - Barking Up The Wrong Tree
[https://www.bakadesuyo.com/2019/12/change-someones-mind/] - - public:weinreich
Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.
A Guidebook for Developing Public Health Communities of Practice - NNPHI
[https://nnphi.org/resource/a-guidebook-for-developing-public-health-communities-of-practice/] - - public:weinreich
How to Develop a Communication Strategy | The Compass for SBC
[https://www.thecompassforsbc.org/how-to-guides/how-develop-communication-strategy] - - public:weinreich
How to Write a Creative Brief | The Health COMpass
HealthCommWorks
Five Steps to Nonprofit Messaging Success | Nonprofit Marketing | Getting Attention
[http://gettingattention.org/2010/10/nonprofit-messaging-marketin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gettingattention+%28Nonprofit+Marketing%3A+Getting+Attention+Blog%29&utm_content=Google+Reader] - - public:weinreich
A Field Guide to Designing a Health Communication Strategy
[http://www.jhuccp.org/pubs/fg/02/index.shtml] - - public:weinreich
from Johns Hopkins University Center for Communication Programs
How To Mobilize Communities For Health and Social Change
[http://www.hcpartnership.org/Publications/Field_Guides/Mobilize/htmlDocs/cac.htm] - - public:weinreich
from Health Communication Partnership