New Metaphors is a creative toolkit for generating ideas and reframing problems.

FDA/Rescue

“significant” p-value ≠ “significant” finding: The significance of statistical evidence for the true X (i.e., statistical significance of the p-value for the estimate of the true X) says absolutely nothing about the practical/scientific significance of the true X. That is, significance of evidence is not evidence of significance. Increasing your sample size in no way increases the practical/scientific significance of your practical/scientific hypothesis. “significant” p-value = “discernible” finding: The significance of statistical evidence for the true X does tell us how well the estimate can discern the true X. That is, significance of evidence is evidence of discernibility. Increasing your sample size does increase how well your finding can discern your practical/scientific hypothesis.

Linguistic accessibility is important because people in a group often speak more than one language with various degrees of confidence. People also use different varieties of the same language or create their own variety. The way a language develops in a multilingual group reflects what people need and want to communicate.

This manual provides a quick overview of the steps required to develop an infodemic insights report that can be used during an emergency response or for routine health programming (where so-called low-level infodemics may be more common). The steps are: 1. Choose the question that infodemic management insights could help to answer 2. Identify and select the data sources and develop an analysis plan for each data source 3. Conduct an integrated analysis across those data sources 4. Develop strategies and recommendations 5. Develop an infodemic insights report 6. Disseminate the infodemic insights report and track the actions taken.

Time/Difference/Relationships vs Head/Heart/Hands (Logical/Metaphor/Literal)

Public Health Communications Collaborative

1. Introduction 6 1.1. Definitions 6 1.2. What is behaviour, and why does it matter in a crisis? 6 2. What will people do in a crisis? 7 2.1. What common assumptions are made about crisis behaviour? 7 2.2. How can we anticipate actual crisis behaviour? 9 2.3. How does trust in government, or lack of it, influence crisis behaviour? 11 3. How can communications encourage the right behaviours in a crisis? 12 3.1. How should we communicate in a crisis? 12 3.2. How should we communicate about threats and risks? 14 3.3. How can communications change public risk perception? 17 3.4. How can we make the most of the public’s assistance? 19 3.5. How can communications encourage compliance with guidance and regulations? 21 4. How can communications discourage harmful behaviour in a crisis? 23 4.1. How can we avoid negative backlash effects? 23 4.2. How can communications help maintain social order? 24 4.3. How can communications maintain trust in a crisis? 26 5. Case study: COVID-19 pandemic

If you want to improve your communication skills and utilize storytelling as a valuable tool, you might wonder how to begin or which story to tell. Try this exercise:

Why are “click here” and “by this link” poor choices? And is it acceptable to use “read more”? In this article, I’ll explain popular wording and formatting mistakes and will show more accessible and informative alternatives.

Our project tracks behavioural science evidence and advice about COVID-19 vaccine uptake. The handbook is for journalists, doctors, nurses, policy makers, researchers, teachers, students, parents – in short, it’s for everyone who wants to know more: about the COVID-19 vaccines, how to talk to others about them, how to challenge misinformation about the vaccines. The handbook is self-contained but additionally provides access to a Wiki of more detailed information, found here: https://sks.to/c19vax.

Again: you don’t convince people. People convince themselves. Studies done as far back as the 1940’s by Kurt Lewin showed that lectures about why people should change their behavior were effective a measly 3% of the time. But when people self-generated reasons for the same activity, behavior change occurred 37% of the time. People reject ideas they are given and act on ideas they feel they came up with themselves.

Built by and for foundations & nonprofit organizations supporting communities at local, regional, national and global scale.

How to create Twitter Posters

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Through a series of workshops in 2017–18, we’ve been exploring a process for generating new kinds of metaphors, and then using those metaphors to inspire concepts for new kinds of interface design which could potentially help people understand things in different ways. The intention of the workshops is that the process might be something designers can use or adapt for idea generation, or to provoke new kinds of thinking about interface design. The extent to which the metaphors merely provide initial ‘seed’ inspiration, or actually form the basis of the resulting design, varies. Download the New Metaphors cards, v.0.3 (February 2018) — 129 MB PDF, 300 dpi Download a poster/leaflet from Interaction 18 including thumbnails of all the cards, and a shortened version of this article — 2 MB PDF Download templates / worksheets — 400 kB PDF

Aspirational Communication, an approach that seeks to motivate and mobilize people to support a cause by connecting it to the audience’s aspirations for their own lives. I specifically suggest a six-step framework based on the approach that can help social movements to drive durable attitude change.

Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering people to take action.

The Data Playbook Beta is a recipe book or exercise book with examples, best practices, how to's, session plans, training materials, matrices, scenarios, and resources. The data playbook will provide resources for National Societies to develop their literacy around data, including responsible data use and data protection. The content aims to be visual, remixable, collaborative, useful, and informative. There are nine modules, 65 pieces of content, and a methodology for sharing curriculum across all the sectors and networks. Material has been compiled, piloted, and tested in collaboration with many contributors from across IFRC and National Societies. Each module has a recipe that puts our raw materials in suggested steps to reach a learning objective. To help support you in creating your own recipe, we also include a listing of 'ingredients' for a topic, organised by type:

BETA hosted Australia’s first ever Form-a-Palooza on 28 June 2019. It was a one-day festival of forms, designed to share the latest in form design with public servants from across the Australian Government. Forms are the most common interaction between people and the government, and there are thousands of them—most still in paper. Improving forms is a simple but important way to improve service delivery and increase public satisfaction with government. Over 200 participants from 38 agencies came along to Form-a-Palooza to learn new techniques and put them into practice. We also launched a brand new framework to guide the development of good forms—the WISER framework. It’s based on the latest research, as well as our own experience working with government agencies on forms, letters and communication.

The Redirect Method uses Adwords targeting tools and curated YouTube videos uploaded by people all around the world to confront online radicalization. It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes. This open methodology was developed from interviews with ISIS defectors, respects users’ privacy and can be deployed to tackle other types of violent recruiting discourses online.