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[https://towardsdatascience.com/ditch-statistical-significance-8b6532c175cb] - - public:weinreich
campaign_effects, evaluation, health_communication, how_to, quantitative, research - 6 | id:1484440 -

“significant” p-value ≠ “significant” finding: The significance of statistical evidence for the true X (i.e., statistical significance of the p-value for the estimate of the true X) says absolutely nothing about the practical/scientific significance of the true X. That is, significance of evidence is not evidence of significance. Increasing your sample size in no way increases the practical/scientific significance of your practical/scientific hypothesis. “significant” p-value = “discernible” finding: The significance of statistical evidence for the true X does tell us how well the estimate can discern the true X. That is, significance of evidence is evidence of discernibility. Increasing your sample size does increase how well your finding can discern your practical/scientific hypothesis.

[https://blogs.bmj.com/bmj/2019/11/18/the-benefits-and-risks-of-public-awareness-campaigns-world-antibiotic-awareness-week-in-context/] - - public:weinreich
behavior_change, campaign_effects, health_communication - 3 | id:272021 -

the report sits uncomfortably with evidence that information needs vary across contexts; a 2018 review of awareness raising interventions across different target populations found success varied markedly. [11] The same message that will draw attention from policy makers may not resonate with the public and care providers around the world.

[https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5789790/?fbclid=IwAR1HekVX1NeS8njx68dt0sYqca4GWRsK3fLeMkgRfrT-j17Q4Jjyuab0uYk] - - public:weinreich
campaign_effects, health_communication, theory - 3 | id:264291 -

Fear appeals are effective. The present meta-analysis found that fear appeals were successful at influencing attitudes, intentions, and behaviors across nearly all conditions that were analyzed. Even when a moderator was unrelated to fear appeal effectiveness, fear appeals were still more effective than comparison treatments. Further, there was not one level of any moderator that we tested for which fear appeals backfired to produce worse outcomes relative to the comparison groups.

[https://journal-bpa.org/index.php/jbpa/article/view/55] - - public:weinreich
campaign_effects, evaluation, health_communication, social_norms - 4 | id:253695 -

The results suggest that there was no significant difference in compliance rates between treatment and control schools six months post-treatment. To our knowledge, it is the first randomized controlled trial evaluating the use of descriptive social norms in increasing immunization compliance rates in a school-based setting. In addition, it serves as an example of embedding a behaviorally-informed experiment in a government program utilizing high-quality administrative data.

[http://journals.lww.com/jaids/Fulltext/2014/08151/Effectiveness_of_Mass_Media_Interventions_for_HIV.13.aspx] - - public:weinreich
campaign_effects, evaluation, health_communication, HIV_AIDS, social_marketing - 5 | id:76478 -

Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.

[http://www.kff.org/entpartnerships/7515.cfm] - - public:weinreich
campaign_effects, health_communication, HIV_AIDS, media, sample_campaigns - 5 | id:79487 -

This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic

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