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Ditch “Statistical Significance” — But Keep Statistical Evidence | by Eric J. Daza, DrPH, MPS | Towards Data Science
“significant” p-value ≠ “significant” finding: The significance of statistical evidence for the true X (i.e., statistical significance of the p-value for the estimate of the true X) says absolutely nothing about the practical/scientific significance of the true X. That is, significance of evidence is not evidence of significance. Increasing your sample size in no way increases the practical/scientific significance of your practical/scientific hypothesis. “significant” p-value = “discernible” finding: The significance of statistical evidence for the true X does tell us how well the estimate can discern the true X. That is, significance of evidence is evidence of discernibility. Increasing your sample size does increase how well your finding can discern your practical/scientific hypothesis.
The benefits and risks of public awareness campaigns: World Antibiotic Awareness Week in context - The BMJ
the report sits uncomfortably with evidence that information needs vary across contexts; a 2018 review of awareness raising interventions across different target populations found success varied markedly. [11] The same message that will draw attention from policy makers may not resonate with the public and care providers around the world.
Daniel J. O’Keefe PUBLICATIONS AND PAPERS
research on health comm messaging effects
Appealing to fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories
Fear appeals are effective. The present meta-analysis found that fear appeals were successful at influencing attitudes, intentions, and behaviors across nearly all conditions that were analyzed. Even when a moderator was unrelated to fear appeal effectiveness, fear appeals were still more effective than comparison treatments. Further, there was not one level of any moderator that we tested for which fear appeals backfired to produce worse outcomes relative to the comparison groups.
Increasing immunization compliance among schools and day care centers: Evidence from a randomized controlled trial | Journal of Behavioral Public Administration
The results suggest that there was no significant difference in compliance rates between treatment and control schools six months post-treatment. To our knowledge, it is the first randomized controlled trial evaluating the use of descriptive social norms in increasing immunization compliance rates in a school-based setting. In addition, it serves as an example of embedding a behaviorally-informed experiment in a government program utilizing high-quality administrative data.
Mass media to communicate public health messages in six health topic areas: a systematic review and other reviews of the evidence
Reality Check: Are public health campaigns working? - BBC News
Three of the best-known health messages are eating five portions a day of fruit and vegetables, getting 150 minutes of exercise a week and quitting smoking. But what evidence is there that these have worked?
Workplace Wellness Programs Don’t Work Well. Why Some Studies Show Otherwise. - The New York Times
Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015
Effectiveness of Mass Media Interventions for HIV Prevention... : JAIDS Journal of Acquired Immune Deficiency Syndromes
Increases in condom use were larger for longer campaigns and in nations that scored lower on the human development index. Increases in transmission knowledge were larger to the extent that respondents reported greater campaign exposure, for more recent campaigns, and for nations that scored lower on the human development index.
Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review
Dose-Response Effects of the Text4baby Mobile Health Program: Randomized Controlled Trial
JMU-Dose-Response Effects of the Text4baby Mobile Health Program: Randomized Controlled Trial | Evans | JMIR mHealth and uHealth
The mystery of the falling teen birth rate - Vox
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution: A Community Guide Systematic Review (pdf)
Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory
Proving the impact of media on behaviour change | Health Communication
Effectiveness of Mass Media Interventions for HIV Prevention... : JAIDS Journal of Acquired Immune Deficiency Syndromes
text4baby - Study Shows mHealth Service for Moms is Beneficial
AdNews: Dumb and Dumber (Ways to Die)
Culturally Appropriate Storytelling to Improve Blood Pressure — Ann Intern Med
Patient Stories May Improve Health - NYTimes.com
The Community Guide - Health Communication & Social Marketing: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution
Literature review on the Effectiveness of the Use of Social Media
Use of mass media campaigns to change health behaviour : The Lancet
Prodding People to Wash Their Hands in Restrooms - NYTimes.com
E-Mail Reminders Can Improve Health Choices, Kaiser Study Finds - iHealthBeat
Effective anti-tobacco ads should either scare or disgust viewers, MU study reveals. Genetic Engineering & Biotechnology News - Biotechnology from Bench to Business
Health Communication Campaigns: The 5% Solution
Post on average effect size of health comm campaigns from On Social Marketing and Social Change
Psychophysiology and Media: Intro to my mad science
The effect of health communication fear appeals on the body
Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. - Kaiser Family Foundation
This report focuses on how national media campaigns on HIV/AIDS have evolved over the last 25 years in the U.S., reflecting the changing nature of the disease as awareness and treatment have progressed. It also provides insight on the approaches, historic