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[https://blogs.bmj.com/bmj/2019/11/18/the-benefits-and-risks-of-public-awareness-campaigns-world-antibiotic-awareness-week-in-context/] - - public:weinreich
behavior_change, campaign_effects, health_communication - 3 | id:272021 -

the report sits uncomfortably with evidence that information needs vary across contexts; a 2018 review of awareness raising interventions across different target populations found success varied markedly. [11] The same message that will draw attention from policy makers may not resonate with the public and care providers around the world.

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