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Why Facts Don’t Change Our Minds | The New Yorker
[https://www.newyorker.com/magazine/2017/02/27/why-facts-dont-change-our-minds] - - public:weinreich
Mercier and Sperber prefer the term “myside bias.” Humans, they point out, aren’t randomly credulous. Presented with someone else’s argument, we’re quite adept at spotting the weaknesses. Almost invariably, the positions we’re blind about are our own.
Norm-Nudging: Harnessing Social Expectations for Behavior Change by Cristina Bicchieri, Eugen Dimant :: SSRN
Getting Practical: Integrating Social Norms into SBC | Breakthrough ACTION and RESEARCH
3 ways behavioural science can boost marketing | The Behaviours Agency
[https://thebehavioursagency.com/richard-shotton-behavioural-science-marketing/] - - public:weinreich
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
Social Norms for Social Good: 3 Insights to Apply - ideas42
Change behaviors by changing perception of normal | Stanford News
[https://news.stanford.edu/2017/10/06/change-behaviors-changing-perception-normal/] - - public:weinreich
In a study, people ate less meat and conserved more water when they thought those behaviors reflected how society is changing.
A Little Appreciation Goes A Long Way; Why Gratitude Is The Gift That Keeps On Giving - Forbes
[http://www.forbes.com/sites/amyanderson/2015/11/03/a-little-appreciation-goes-a-long-way-why-gratitude-is-the-gift-that-keeps-on-giving/?utm_campaign=Forbes&utm_source=TWITTER&utm_medium=social&utm_channel=Entrepreneurs&linkId=18469659] - - public:weinreich