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It’s Time to Abandon “Target Audiences” | LinkedIn
One language shift that can help is moving from “audiences” to “actors.”
To veg or not to veg? The impact of framing on vegetarian food choice - ScienceDirect
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
Immortal Fans - YouTube
This video explains a campaign with Brazil’s biggest football club asking people to become an immortal fan by becoming an organ donor. The campaign reduced the wait list for organs to zero.
Stop Raising Awareness Already | Stanford Social Innovation Review
What Good Is 'Raising Awareness?' - The Atlantic
Proving the impact of media on behaviour change | Health Communication
Seven Tips for Changing Behaviour – A Manifesto | Rich Media
Does Fear Work Afterall? | Social Marketing exChange
AdNews: Dumb and Dumber (Ways to Die)
Zócalo Public Square :: We’re Going To Attack Your Donut Eating On All Fronts - Health Propaganda
Fatsmack: What it Takes to Make Health Campaigns Stick - Jason Hayes - The Atlantic
To compete against the soda companies on a relatively meager budget, a Boston diabetes campaign attempted to leverage the power of social psychology.