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To veg or not to veg? The impact of framing on vegetarian food choice - ScienceDirect
[https://www.sciencedirect.com/science/article/pii/S0272494419308011] - - public:weinreich
We tested how reframing the name of the vegetarian food category shapes food choices. • Environmental, social, and neutral (vs. vegetarian) frames boosted vegetarian choice. • No consistent differences emerged among the three non-vegetarian frames. • We investigated the underlying psychological mechanisms behind the main effects.
3 ways behavioural science can boost marketing | The Behaviours Agency
[https://thebehavioursagency.com/richard-shotton-behavioural-science-marketing/] - - public:weinreich
Consider three levels: literal, liberal & lateral. Example: social proof... Literal: share the percentage of people who follow the norm in general Liberal: tailor the claims to what “people like them“ do Lateral: suggest popularity rather than stating it
Nutri Bullet Infomercial
[https://www.youtube.com/watch?t=286&v=KaQZ3MGe1LA] - - public:weinreich
Great example of sales/marketing methods to learn from