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The Battle between Commercial Marketing and Social Marketing – Philip Kotler, Giuseppe Fattori | Social marketing
[https://marketingsociale.net/the-battle-between-commercial-marketing-and-social-marketing-philip-kotler-giuseppe-fattori/] - - public:weinreich
The Empathy Delusion
[https://www.reachsolutions.co.uk/sites/default/files/2019-07/The%20Empathy%20Delusion%20final.pdf] - - public:weinreich
To explore advertising and marketing’s capacity for empathy, we’ve turned to cutting edge moral psychology. In this white paper we are asking people working in the advertising and marketing industry to consider the deepest questions about their identity, ethics and morals.
karmacredits.org
[http://karmacredits.org/] - - public:weinreich
a collaborative initiative by marketing bloggers to set ethical and prosocial standards in marketing practice