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The Battle between Commercial Marketing and Social Marketing – Philip Kotler, Giuseppe Fattori | Social marketing

[https://marketingsociale.net/the-battle-between-commercial-marketing-and-social-marketing-philip-kotler-giuseppe-fattori/] - 2024-01-18 09:47:15 - public:weinreich

environment, ethics, marketing, me, social_marketing - 5 | id:1489316 -

SocArXiv Papers | A systematic review of conservation efforts using non-monetary, non-regulatory incentives to promote voluntary behaviour change

[https://osf.io/preprints/socarxiv/6dhaf] - 2020-12-31 12:17:49 - public:weinreich

behavior_change, environment, price, social_marketing - 4 | id:485404 -

Day Zero: Cape Town Uses Fear Appeal to Avoid Running Out of Water

[https://toolsofchange.com/en/case-studies/detail/735] - 2020-11-15 15:06:28 - public:weinreich

environment, sample_campaigns, social_marketing - 3 | id:436857 -

Fostering Sustainable Behavior Book (full text) - Doug McKenzie-Mohr

[https://www.cbsm.com/book/preface] - 2020-04-22 15:26:51 - public:weinreich

how_to, social_marketing, environment - 3 | id:309651 -

Behaviour Change for Conservation Online Course • Change | Change Wildlife Consumer Behaviour

[https://www.changewildlifeconsumers.org/change/behaviour-change-for-conservation-online-course/] - 2020-03-09 11:41:42 - public:weinreich

behavior_change, environment, how_to, social_marketing, training - 5 | id:285239 -

Welcome to the Behaviour Change for Conservation online course. This open-access online course has been specifically developed to guide behavioural change practitioners, social marketers, communicators, and anyone else looking to develop or implement a behavioural change intervention for conservation gain. The course is spilt into five modules. You can navigate directly to a specific module should you choose. MODULE 1: Outline and overview of opportunities MODULE 2: Designing messaging for impact: framing, priming, and timing MODULE 3: Choosing the right messenger MODULE 4: Identifying mechanisms for impact: behavioural theories, models, and frameworks for change MODULE 5: Insight to inform approaches, research to guide adaptive management, impact measurement

How conservation initiatives go to scale | Nature Sustainability

[https://www.nature.com/articles/s41893-019-0384-1.epdf?author_access_token=njVqmygd_g1KxYf4M0-RJ9RgN0jAjWel9jnR3ZoTv0MWluUZTk_2KWmnE5f8I6FGgR--ouuiEbShcohwnP_gPhSbx8yZouSMRv-IVTBRPLHgZUoAkSSJ7pXQ68Hb0uqRZGu3jAgq3gxVEx8zvKzBRA%3D%3D] - 2019-11-07 10:53:47 - public:weinreich

behavior_change, campaign_effects, environment, social_marketing, social_norms - 5 | id:271299 -

You can either have rapid uptake OR large-scale adoption, but generally you don't find both together in these types of initiatives.

How Belonging and Social Proof Inspired Sustainable Fishing in Mongolia

[https://medium.com/in-rare-form/how-belonging-and-social-proof-inspired-sustainable-fishing-in-mongolia-73b38f3aa9ca] - 2018-08-09 19:38:17 - public:weinreich

social_norms, social_marketing, environment, sample_campaigns - 4 | id:177207 -

The effectiveness of celebrities in conservation marketing

[http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0180027] - 2017-07-09 14:00:06 - public:weinreich

environment, entertainment_education, social_marketing - 3 | id:76106 -

Looking EAST at the #UpcycleRevolution | Contagious Truth

[https://contagioustruth.wordpress.com/2015/06/14/looking-east-at-the-upcyclerevolution/] - 2016-08-09 19:59:02 - public:weinreich

behavior_change, environment, social_marketing - 3 | id:76428 -

Follow the Frog - YouTube

[https://www.youtube.com/watch?feature=player_embedded&v=3iIkOi3srLo] - 2015-02-04 22:03:02 - public:weinreich

environment, social_marketing, video - 3 | id:77062 -

Well-done video

Up-stream, Mid-stream and Down-Stream Social Marketing. Defining the term | Professor Jeff French | LinkedIn

[https://www.linkedin.com/today/post/article/20140819142011-50216498-up-stream-mid-stream-and-down-stream-social-marketing-defining-the-term?trk=object-title] - 2014-08-26 21:32:43 - public:weinreich

behavior_change, environment, policy, social_marketing - 4 | id:77417 -

Can Mad Men’s Don Draper save the planet? - The Ecologist

[http://www.theecologist.org/News/news_analysis/1884749/can_mad_mens_don_draper_save_the_planet.html] - 2013-05-21 08:51:49 - public:weinreich

environment, social_marketing, social_change, behavior_change - 4 | id:77914 -

Journal of Fostering Sustainable Behavior

[http://www.cbsm.com/strategies/search] - 2011-01-17 19:33:57 - public:weinreich

environment, publication, social_marketing - 3 | id:78531 -

Fostering Sustainable Behavior

[http://www.cbsm.com/] - 2006-01-23 07:57:37 - public:weinreich

behavior_change, environment, research, sample_campaigns, social_marketing - 5 | id:79585 -

Site focused on promoting sustainable behaviors (e.g., recycling, water/energy efficiency) using community based social marketing.

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