Ian Barnard on Twitter: “It’s your first day on the job as the new brand consultant for DoggoTreats, the hottest new D2C startup in Canada. Do you have what it takes to launch their next big campaign without getting fired? https://t.co/jaqGflSaI2“ / Twitt
New Brave World: The power, opportunities and potential of pop culture for social change in the UK – PopChange
Stories Matter: Entertainment Narratives about Health Mindsets and Policy
Entertainment-Education Behind the Scenes - open access book
Subtitle: Case Studies for Theory and Practice Author: Lauren B. Frank, Ed. Paul Falzone, Ed.
Neurodiverse TV - Wunderman Thompson Intelligence
Should We Use Entertainment Media to Shape Norms and Behaviors at Scale? | The Entertainment-Education Network
Best Films — Behavioral Science Edition - Behavioral Design Hub - Medium
What is your top picks for a behavior change related movie marathon?
Coronavirus: Vietnam's handwashing song goes global - BBC News
The eLearning Guild: Community & Resources for eLearning Professionals
Disability Movies Aren’t What They Used To Be. That’s Good!
THE IDIOT’S GUIDE TO COVERING SET.pdf - Google Drive
(what to do as a writer on the set while shooting)
Changing the Narrative
Changing The Narrative is a network of reporters, researchers, academics, and advocates concerned about the way media represents drug use and addiction. Our mission is to help journalists and opinion leaders provide accurate, humane, and scientifically-grounded information in this contested terrain. We offer expert sources —including people with lived experience of the issues — and up-to-date, fact-checked, and evidence-based information on news and controversies.
Documentaries as Advertising | 100Reporters
The Power of Story in a Fractured Society: Entertainment Media & Social Change | The Opportunity Agenda
Entertainment-Education and Health and Risk Messaging - Oxford Research Encyclopedia of Communication
Soap opera could be unlikely form of birth control in Uganda | Global development | The Guardian
Aligning the stars in East Los High: How authentic characters and storylines can translate into real-life changes through transmedia edutainment
Over a Third of Young Consumers Watch Online Series—Here’s Where – YPulse
Disease Expert Breaks Down Pandemic Scenes From Film & TV | WIRED - YouTube
Brian Amman, ecologist for the Center for Disease Control, takes a look at disastrous pandemics from a variety of television shows and movies and breaks down...
New CMSI Study Reveals How Major TV Programs and Newspapers (Mis)Represented Homelessness and Housing Security Issues in 2018 - Center for Media and Social Impact
Indian “Sesame Street” Show Improves Preschoolers’ Skills | UMD School of Public Health
Addressing gender-based violence norms and behaviors: Using social signalling and behavioral science
However, when the ZCCP video was combined with the social nudge : “Many people in your community have also watched this video,’’ the video shifted the perception of social norms towards less acceptance of GBV i.e. people were more likely to believe that their community found GBV unacceptable and more likely to think that their community thought GBV was a serious issue.
Celebrity influences on consumer decision making: new insights and research directions: Journal of Marketing Management: Vol 0, No 0
How Soap Operas Can Help Communities Adapt to Climate Change
The Entertaining Way to Behavioral Change: Fighting HIV with MTV
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that “edutainment“ can work through an individual or a social channel. We conducted a randomized controlled trial in urban Nigeria where young viewers were exposed to MTV Shuga or to a placebo TV series. Among those exposed to MTV Shuga, we created additional variation in the social messages they received and in the people with whom they watched the show. We find significant improvements in knowledge and attitudes towards HIV and risky sexual behavior. Treated subjects are twice as likely to get tested for HIV eight months after the intervention. We also find reductions in STDs among women. These effects are stronger for viewers who report being more involved with the narrative, consistent with the psychological underpinnings of edutainment. Our experimental manipulations of the social norm component did not produce significantly different results from the main treatment. The individual effect of edutainment thus seems to have prevailed in the context of our study.
Grey’s Anatomy effect: television portrayal of patients with trauma may cultivate unrealistic patient and family expectations after injury | Trauma Surgery & Acute Care Open
Trauma patients as depicted on television dramas typically go from ED to OR, and survivors usually return home. Television portrayal of rapid functional recovery after major injury may cultivate false expectations among patients and their families.
An inside look at the making of a science comic about protecting your hearing! — Welcome Creative Communicators! - Dr. Echo Rivera
Before we get started…there’s a free PDF download available that’s related to this post. It has: 3 prompts to help you brainstorm what your comic could be about. 3 comic creation tips to help think more visually and help you create a comic. 5 comic page layouts you can use to sketch out your comic!
New Study Confirms Disabled Characters Should Be Included in Children's Shows
You Are What You Watch? The Social Effects of TV - The New York Times
The effectiveness of celebrities in conservation marketing
'Stranger Things' among shows with too many tobacco images, study says
'13 Reasons Why' Creator Refutes Studies Linking Netflix Hit to Suicide Increase (Guest Column) | Hollywood Reporter
OSF | Vuilleme 2018 - The effects of comics, as measured in randomized controlled trials a rapid review.pdf
Dropbox - Eva Stories Instagram materials
'13 Reasons Why’ Release Was Linked To An Increase In Suicides Among Teens, & Here’s What You Should Know
Characteristics of Narrative Interventions and Health Effects: A Review of the Content, Form, and Context of Narratives in Health-related Narrative Persuasion Research
To provide an overview of the different characteristics of narratives in health effects research and of the persuasive effects that were found, we review 153 experimental studies on health-related narrative persuasion with a focus on the narrative stimuli. The results show that: a) with regard to the content, showing the healthy behavior in a narrative (as opposed to the unhealthy behavior with negative consequences) may be associated with effects on intention. Narratives that contain high emotional content are more often shown to have effects. b) With regard to the form, for print narratives, a first-person perspective is a promising characteristic in light of effectiveness. c) With regard to the context, an overtly persuasive presentation format does not seem to inhibit narrative persuasion. And d) other characteristics, like character similarity or the presentation medium of the narrative, do not seem to be promising characteristics for producing health effects. In addition, fruitful areas for further research can be found in the familiarity of the setting and the way a health message is embedded in the narrative. Because of the diversity of narrative characteristics and effects that were found, continued research effort is warranted on which characteristics lead to effects. The present review provides an overview of the evidence for persuasive narrative characteristics so far.
Changing health-promoting behaviours through narrative interventions: A systematic review - Marie-Josée Perrier, Kathleen A Martin Ginis, 2018
The objective of this review was to summarize the literature supporting narrative interventions that target health-promoting behaviours. Eligible articles were English-language peer-reviewed studies that quantitatively reported the results of a narrative intervention targeting health-promoting behaviours or theoretical determinants of behaviour. Five public health and psychology databases were searched. A total of 52 studies met inclusion criteria. In all, 14 studies found positive changes in health-promoting behaviours after exposure to a narrative intervention. The results for the changes in theoretical determinants were mixed. While narrative appears to be a promising intervention strategy, more research is needed to determine how and when to use these interventions.
Why it matters that Madam Secretary is fighting vaccine misinformation - The Verge
Measles appeared as the villain in the latest episode of the CBS show Madam Secretary. The story arc captured the risks of vaccine hesitancy — and it showcases the power of a fictional TV show to communicate facts.
The State of SIE Report — Mapping the landscape of social impact entertainment
Social impact entertainment (SIE) is changing the world. Our landmark report explores this emerging field through the views and insight of the artists and industry experts who know it best.
Cross Scott: Arizona man recalled 'The Office' to give woman CPR - The Washington Post
MY ISLAND MY COMMUNITY HIV/AIDS SCRIPTWRITERS GUIDE
To provide technical advice to the scriptwriters of Callaloo to help translate science to relevant messages and actions to address knowledge, attitude and behavior changes in the key results areas. Building the knowledge, shifting attitudes and ultimately changing behaviors will support reaching the objectives of the program. The following HIV/AIDS scriptwriters guide has been developed based on the results of the knowledge, attitude and behavior change (KAB) baseline survey conducted between January to March 2012 and supplemented by current research conducted by key partners (Refer to Sources of Information).
Early Edutainment: The Behavioral Scientist’s Guide to Fairy Tales - Behavioral Scientist
The Secrets of Storytelling: Why We Love a Good Yarn - PDF
In it, he examined the work of psychologists and neuroscientists who are studying the human penchant for storytelling. What they are discovering is fascinating, but it boils down to this: People are wired to enjoy stories. Here are some key quotes that I took away from Hsu’s article: Storytelling is one of the few human traits that are truly universal across culture and through all of known history. … People in societies of all types weave narratives … And when a characteristic behavior shows up in so many different societies, researchers pay attention: its roots may tell us something about our evolutionary past. However narrative is defined, people know it when they feel it. Whether fiction or nonfiction, a narrative engages its audience through psychological realism — recognizable emotions and believable interactions among characters. [T]he best stories … captivate their audience, whose emotions can be inextricably tied to those of the story’s characters. Such immersion is a state psychologists call “narrative transport”. [M]ost scientists are starting to agree: stories have such a powerful and universal appeal that the neurological roots of both telling tales and enjoying them are probably tied to crucial parts of our social cognition. A 2007 study … found that a test audience responded more positively to advertisements in narrative form as compared with straightforward ads that encouraged viewers to think about the arguments for a product. Similarly … labeling information as “fact” increased critical analysis, whereas labeling information as “fiction” had the opposite effect. Studies such as these suggest people accept ideas more readily when their minds are in story mode as opposed to when they are in an analytical mind-set.Scientific American Mind - September 18, 2008 The Secrets of Storytelling: Why We Love a Good Yarn Our love for telling tales reveals the workings of the mind By Jeremy Hsu When Brad Pitt tells Eric Bana
I Did an Immersive Refugee Experience! - YR Media
Special issue - The Journal of Development Communication - Summit on Behaviour and Social Change Communication
In April 2018, almost 1,200 people gathered in Indonesia for the Summit on Behaviour and Social Change Communication. Practitioners, researchers, donors, and leaders from more than 400 organisations travelled to Nusa Dua from the Asia Pacific region, Africa, Europe, Latin America, and North America. This issue features ten papers prepared by SUMMIT participants based on their presentations. They cover a range of challenges from using story-telling to help fishermen in Belize deal with threats to their occupations, and influencing adolescent girls and boys in India to address gender discrimination and stereotyping – to the use of social media to change norms regarding babies’ health in Malawi.
Gamification: A guide for designers to a misunderstood concept
The State of Play - TrendWatching
Invisibilia: Inspired By 'American Idol,' A Reality Show In Somalia Aimed To Change The Real World : Goats and Soda : NPR
Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening: Communication Research Reports: Vol 0, No 0